Social Media and Management

Social Media and Management

"Marketing principles have been widely adopted in the nonprofit sector. Some nonprofits engage in commercial marketing to attract customers to the goods and services that they provide. Others use social marketing to change behavior in order to benefit people and society. Some remain concerned that commercial marketing may not be appropriate to nonprofit values and cultures. This may reflect, in part, an understanding of marketing that is a throwback to earlier...

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From: Jfield Rush

Related topics : social media management services / manage social media / social media marketing commercial / using social media marketing / marketing through social media

What is Social Media Marketing How Nonprofits and Small Business Owners Can Benefit

http://www.thelocalbusinessowner.com the resource library for local business owners. This video asks the question, What is Social Media Marketing? and looks at How Nonprofits and Small Business Owners Can Benefit

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From: LocalBusinessOwner

Related topics : social media marketing small business / social media for small business / marketing through social media

Development of a Social Marketing Strategy for an Indianapolis-based Nonprofit Organization

This project team assisted Little Red Door Cancer Agency, a well-established Indianapolis-area nonprofit that assists patients with cancer, in developing a successful social marketing strategy. This detailed, systematic, theory- and research-based plan for carrying out an effective social marketing campaign focused on an essential risk behavior or related attitude among one or more segments of the target audience. The underlying structure of this plan will serve as a template for future social...

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From: Ball State Immersive Learning

Related topics : social marketing strategies

Strategic Social Media Marketing: In the Nonprofit World

Of all the industry verticals looking towards social media, the nonprofit industry stands to gain the most. Factors working in the industry's favor include the natural tendencies towards advocacy, viral marketing, establishment of communities, peer-to-peer marketing, the increased use of video, and the scalability of data-driven marketing today.

This series examines the aspects of strategic planning with social media and the sequence of marketing, technology, content, audience acquisition,...

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From: Jackie Crino

Related topics : social media marketing non profit / social media marketing plan / social media plan / social media content / social media today

Nonprofits: Don't Wing It With Social Media

https://bloomerang.co/resources/webinars

We've entered a new era in nonprofit marketing. If you've dipped your toe in the social media waters, do you wonder why you aren't reaching more people or raising more dollars? If you haven't yet begun, have you considered what social media marketing might do to help you reach -- or not reach -- your goals?

Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014...

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From: Bloomerang

Related topics : using social media marketing / marketing through social media / social media help / social media engagement / social media social

Free Webinar - Nonprofit Fundraising on Social Media

Learn how to use social media tools for fundraising, right where you are, in this FREE 30-min webinar. Acquaint yourself with the opportunities and challenges that social media presents to nonprofits, be it to engage existing donors or cultivate new donors. Participate in a live Q&A session! It’s a must-attend event for nonprofit professionals and social marketers.

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From: Mayura Sandeep

Related topics : free social media tools for nonprofits / using social media marketing

Nedra Weinreich on Her 'Hands-On Social Marketing' Book

Nedra Kline Weinreich describes her new book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (2nd Edition). The book helps nonprofits, public agencies and others to create social marketing programs designed to create positive change in health, social or environmental issues.

For more information about the book, see:

http://HandsOnSocialMarketing.com

If you do a video book review, we'll link to it here!

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From: Weinreich Communications

Related topics : social marketing books

"Social Marketing and Online Fundraising for Nonprofit Organ

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From: Michael Sorg

Related topics : social marketing for nonprofits

Marketing Ideas for Nonprofit Organizations with Thomas R. Reich.wmv

Join us as Tom Reich, Marketing Coordinator of CharityNetUSA brings us into the world of marketing in the Nonprofit world. He will touch on social media, SEO and traditional marketing channels, as well as methods that can bring good public relations and exposure for little or no out of pocket!

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From: Chris Romero

Related topics : world social marketing / world media marketing / social media marketing ideas

Art's Council Social Media Training Series Testimonials

Hillsborough Arts Council teamed up with A Media Marketing for a series of strategic social media marketing workshops for nonprofit cultural organizations. Find out more at www.tampaarts.org

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From: A Media Marketing

Related topics : marketing through social media / strategic media marketing / strategic social marketing org