Weinreich Communications

Rank: 3831 / 4486

2 selected videos

Awareness Schmawareness - Social Marketing is What Works

Nedra Kline Weinreich talks about some common pitfalls nonprofits make in wanting to design awareness campaigns for the general public.

Nedra is the author of "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (2nd Edition).

For more information about the book, see:

http://HandsOnSocialMarketing.com

Through her company, Weinreich Communications, she partners with nonprofits and government agencies to help them create positive health and social change. Nedra...

Related topics : social marketing health communication

Nedra Weinreich on Her 'Hands-On Social Marketing' Book

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Nedra Kline Weinreich describes her new book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (2nd Edition). The book helps nonprofits, public agencies and others to create social marketing programs designed to create positive change in health, social or environmental issues.

For more information about the book, see:

http://HandsOnSocialMarketing.com

If you do a video book review, we'll link to it here!