Selected videos for topic: social issues in the media today
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Social Media Office Hours: Measurement and Analytics
"How do I measure my social media marketing efforts" is the leading question for many businesses today. In this jam-packed discussion, Mark Schaefer and measurement expert Rob Petersen tackle some of the big measurement issues in marketing today, including the timing of measurement, the importance of qualitative meausurements, and the role of "fluffy" measures like mentions or Likes.
From: Mark Schaefer
Related topics : social media measurement / social media analytics / marketing through social media
Obama Clarifies Social Media Vetting Before Issuing Visas
Even though one of the San Bernardino shooters had expressed outward signs on social media that she had been radicalized, she was still granted a US visa. Recently, Homeland Security Secretary Jeh Johnson said that there were “certain legal limits” on such social media probes, a comment that presidential candidate Carly Fiorina criticized on stage at the Republican debate this week. Today, during his year-end press conference, President Barack Obama attempted to clarify what social data is...
From: Wochit News
Related topics : social media legal issues / social issues in the media today
USA Today Publishes Fake News, Issues Retraction
WHDT World News
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From: WHDT WORLD NEWS
Related topics : social issues in the media today
2015 UNWTO & WTM Ministers' Summit - Destination Branding: new challenges in a changing market
Destination branding is an ever growing complex challenge. Social media, new business models and the empowerment of consumers all around the world have changed the rules of the game. Destination management organizations revaluate their structures and marketing strategies to adapt to the new market trends.
The 2015 edition of the UNWTO/WTM Ministers’ Summit on the theme of Destination Branding: new challenges in a changing market will focus on the changes shaping tourism markets and how...
From: World Travel Market London
Related topics : new trends in social media marketing / social media brand management / social media rules of engagement