Retail For Social Good: Strategies & Benefits Of Cause Marketing
WITH:
-Marci Zaroff, Founder, Under The Canopy
-Bridget Burns, Social Media Strategist, Tom’s of Maine
-Mary Holahan, Digital Marketing Manager, Dick’s Sporting Goods
-Kane Calamari, President, Ace Hardware Foundation
-Moderator: Greg Buzek, President, IHL Services
From: Retail TouchPoints
Related topics : social media marketing strategist / social media marketing services
Innocent: using marketing and their brand for social good
Short video sharing an example of how a brand, in this case Innocent, is using their marketing and brand to promote a cause for social good.
From: Justin Basini
Related topics : branding social marketing
Marketing & Social Media Seminar
This is he first time I have had the opportunity to run a seminar in Spain. I was approached by Dog Planet, a recently created animal rescue association, struggling to relocate abandoned animals, encouraging the adoption, education of future generations, working with awareness campaigns and using dogs as therapy for the elderly. As a dog lover myself (I have a Great Dane) I jumped at the opportunity to partner up with them to help their cause, by running this seminar.
The Marketing & Social...
From: Paul Holder
Related topics : social media marketing seminar / social media marketing business opportunity / marketing through social media
Marketing alcohol: Diageo interview
Facebook's appeal to a younger demographic has meant the alcohol industry's use of the social networking site for marketing has caused raised eyebrows among critics. Meanwhile Bacardi, Pernod Ricard and Diageo have joined forces for self-regulation to pre-empt legislation on responsible marketing practices in social media.
Andy Fennell, Diageo's chief marketing officer, spoke with TM's Muireann Bolger about the ethics and challenges of marketing alcohol. The company's recent deal with...
From: TheMarketerVideo
Related topics : social media marketing best practices / marketing on social network sites / social media marketing companies
Making Behavior Change Marketing Better
During the 2015 World Social Marketing Conference in Sydney, Jeff Jordan, President & Executive Creative Director of Rescue Social Change Group, talked about how Social Marketing or Behavior Change Marketing can lead to significant positive behavior change throughout the world. The message is simple: we must unify the field of Behavior Change Marketing and simplify how we describe the approach.
In this talk, Jeff shows how the silos of behavior change are leading to misapplied strategies that...
From: Rescue: The Behavior Change Agency
Related topics : marketing social change
Nationwide Flyer Distribution Street Teams Promotional Event Staffing - Social Cause Marketing
www.LocalFlyerDistribution.com | CALL (866) 862-8589, Mobile Billboards, Mobile Marketing Tours & Product Sampling, QR Code Promotions, iPhone App promotional Street Teams, App Download Marketing
From: Emi J Kent
Related topics : social marketing promotion
PBI Consulting
PBI Consulting, a social media marketing consultancy specializing in influencer and cause marketing. Elizabeth and Dawn have created innovative content and led influencer marketing campaigns alongside top agencies for Fortune 500 companies over the past 6 years. Notably, they spearheaded Walgreen’s influencer marketing campaign launching Red Nose Day in the US (spring 2015.) Most recently they partnered with Greater Than One Digital Agency to launch groundbreaking campaigns in the...
From: Dawn Sandomeno
Related topics : social media marketing consulting / social media consultant / social media marketing campaign / social media marketing agency / social media marketing companies
Social Media Marketing - Social Media Management - Small Business Help - Advertising 561-855-1378
http://aaatargetedinternetmarketing.com Social Media Management - Social Media Manager - Small Business Help. A short video highlighting the new era of marketing and adverting socially where the people are. Who uses social media today? The majority of people. Groups do, causes do, business do, houses of faith and non-profits do? How about you? Are you out their where the people are? Some of the biggest players are youtube, facebook, twitter and linkedin.
From: internetonlinemarket
Related topics : social media marketing small business / manage social media / social media help / social media advertising / social media today
Creating a Global Social Change Movement By Using Marketing & Advertising Business Model
We believe that by doing good and increasing our circle of influence, we can create an awesome marketing movement. We belong to the new business paradigm of working for the social good, giving back to the community and encouraging corporate sharing. Lincoln Martin was created for purpose-maximization.
For every marketing and advertising project that a client entrusts us with, we are giving back our profit to underdeveloped community. By dedicating a percentage of their payment to sponsoring a...
From: Lincoln Martin Strategic Marketing
Related topics : social marketing model in community work
Behaviour change and story telling: Diwakar Shukla at TEDxIIMRanchi
With an overall professional experience of around 20 years, Diwakar's expertise is in the field of social and brand communication. He brings with him a deep understanding of the behaviour and mindsets of consumers especially across Asian & Indian cultures and the application of the same in the field of social development & brand communications. His forte is creation of strategic communication campaigns in the field of Social Marketing, CSR, cause related marketing, Brand Development & consumer...
From: TEDx Talks
Related topics : branding social marketing