4Ps and 6Es for Intro to Business

discussing the 4P's (Product, Price, Promotion, Place) and the 6E's 6 Environments - Economic Environment, Social-Cultural Environment, Technological Environment, Political-Legal Environment, Geographic (weather) Environment, Competitive Environment and how the effect business and marketing

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From: Prof. Tim Richardson

Related topics : social and cultural marketing environment

Cultural | Social Environment - Sec 2

International Marketing: Management : Cultural Environment:

Cultural Transmission:

-This quality makes culture cumulative.

-The transmissive quality.

-Types of transfer of culture.

-The non-verbal communication style.

-Cultural Diffusion

Cultural Conformity:

-Conforms

-Deviates

Cultural Lag:

-Old and Modern parts of Culture

-Correlation and Interdependence

-Market readiness to accept cultural changes.

Cultural Traits:

-High-context and Low-context Cultures

-Masculine and Feminine...

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From: Edupedia World

Related topics : cultural and social environment on international marketing

Cultural | Social Environment- Sec 3

International Marketing: Management Courses: Social / Culture Environment:

INGRIEDIENTS OF CULTURE:

- Religion

- Language

- Behaviour

- Ethnicity

RELIGION

-Believes

-Influences on Attitudes

-Holidays

-Economics implications

ETHODOMINATION

-Position in channel of distribution

-Types of jobs

-Competition

LANGUAGE

-Same word different meanings

-Different meaning in different languages.

-Reading sequences

-Problem with translation.

ORGANISATION BEHAVIOUR

-Centralised v/s Decentralised...

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From: Edupedia World

Related topics : cultural and social environment on international marketing

Socio cultural environment

Useful for CBSE, ICSE, NCERT & International Students

Grade : 6

Subject : Science

Lesson : Environment and its Components

Topic: Socio-cultural environment

Cultural environments consist of the influence of religious, family, educational, and social systems within the marketing system. Marketers who intend to market products overseas must be sensitive to foreign cultures.

Visit www.oztern.com to find personalized test preparation solutions for Pre Medical - AIPMT, AIIMS, JIPMER, State, Pre...

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From: CBSE

Related topics : cultural and social environment on international marketing

A Culture of Altruism & Social Good by Lincoln Martin ChangeMakers Team

When a strategic marketing firm changes its old habits, revised its business models and re-focus its purpose to humanitarian causes, it can create a social impact ripple effect to its industry peers, clients, suppliers and its own family members. A marketing agency create social change? In The Philippines, we gathered 1200 children and invested on their education. Because we believe that social impact has a lifetime effect when you give them the opportunity to succeed. We're changing the...

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From: Lincoln Martin Strategic Marketing

Related topics : marketing social change