Cultural | Social Environment - Sec 2

International Marketing: Management : Cultural Environment:

Cultural Transmission:

-This quality makes culture cumulative.

-The transmissive quality.

-Types of transfer of culture.

-The non-verbal communication style.

-Cultural Diffusion

Cultural Conformity:

-Conforms

-Deviates

Cultural Lag:

-Old and Modern parts of Culture

-Correlation and Interdependence

-Market readiness to accept cultural changes.

Cultural Traits:

-High-context and Low-context Cultures

-Masculine and Feminine...

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Related topics : cultural and social environment on international marketing

Cultural | Social Environment- Sec 3

International Marketing: Management Courses: Social / Culture Environment:

INGRIEDIENTS OF CULTURE:

- Religion

- Language

- Behaviour

- Ethnicity

RELIGION

-Believes

-Influences on Attitudes

-Holidays

-Economics implications

ETHODOMINATION

-Position in channel of distribution

-Types of jobs

-Competition

LANGUAGE

-Same word different meanings

-Different meaning in different languages.

-Reading sequences

-Problem with translation.

ORGANISATION BEHAVIOUR

-Centralised v/s Decentralised...

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From: Edupedia World

Related topics : cultural and social environment on international marketing

Socio cultural environment

Useful for CBSE, ICSE, NCERT & International Students

Grade : 6

Subject : Science

Lesson : Environment and its Components

Topic: Socio-cultural environment

Cultural environments consist of the influence of religious, family, educational, and social systems within the marketing system. Marketers who intend to market products overseas must be sensitive to foreign cultures.

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From: CBSE

Related topics : cultural and social environment on international marketing