Social Media Analytics: Unlocking the Value of a Social Influencer

In this video you will see an overview of the approach that our Chief Scientist, Dr. V. (VK) Kumar PhD, uses to calculate the value of a social influencer and leverage it to drive a 40% increase in revenues. This approach won the Google Research-WPP worldwide social media contest.

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From: Big Cloud Analytics

Related topics : media and social values / research social media / using social media