Big Cloud Analytics
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2 selected videos
Social Media Analytics: Unlocking the Value of a Social Influencer
In this video you will see an overview of the approach that our Chief Scientist, Dr. V. (VK) Kumar PhD, uses to calculate the value of a social influencer and leverage it to drive a 40% increase in revenues. This approach won the Google Research-WPP worldwide social media contest.
Related topics : media and social values / research social media / using social media
Dr V. Kumar PhD - Profitable Customer Engagement - Columbia
VK provides an overview of Profitable Customer Engagement - Customer Lifetime Value (CLV), Customer Referral Value (CRV), Customer Influence Value/Social Media Influencer Value (CIV), and Customer Knowledge Value/the Value of Customer Feedback (CKV)
Related topics : media and social values
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