Selected videos for topic: organizations using social media marketing
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Managing Social Media and Marketing Analytics for Competitive Advantage
The field of marketing is being transformed by the introduction of social media and marketing analytics. Both social media, as a new strategy for acquiring and engaging with customers, and marketing analytics, a big data approach to understanding customers and driving marketing action, represent innovations that must be understood and adopted within organizations.
Professor Moorman’s talk will use data from The CMO Survey to shed light on the key challenges companies face in managing these...
From: FuquaSchOfBusiness
Related topics : advantages of social media marketing strategy / social media analytics / social media integration / manage social media / social media engagement
Carisa Miklusak - Leveraging Social Media - Engaging the Profit Potential
Social media is often used to drive exciting external marketing and branding results for diverse organizations. Case studies show that social media can also be used to improve internal functions like operations, customer service and general workplace culture. In this webinar Carisa Miklusak, CEO of tMedia Strategies (@carisamiklusak), will take you on a deep dive on how social media has impacted the workplace and share practical strategies on how you can leverage these impacts to drive a...
From: CPHR BC & YK
Related topics : companies that use social media marketing effectively / internal social media strategy / social media services company / social media marketing tools / social media engagement
Social Media Marketing Seminar Featuring Randall Milner Sharing Internet SEO Tips
http://www.fb.com/getsocialwithme Social Media Marketing for Dollars and Sense is an Atlanta based seminar hosted by Terra Cribbs of Get Social with Me Marketing. Learn how to use social media as a powerful platform to build profitable relationships. We'll expose guarded SEO/SEM power tips, using Google Plus to leverage your business on the search engines to get you to the top of the page, expanding your business growth and exposure using internet/social media marketing tools and so much...
From: Terra Cribbs
Related topics : social media internet marketing / search engine marketing social media / marketing through social media / business using social media / seo social media
Church and Social Media Part 2
Your Church and Social Media Part 2 Tom Ehrich spoke at the New York City Chapter of Religion Communicators Council in November 2010 and discussed how religious organizations can use social media (Facebook, Twitter), blogs, e-mail, and new marketing tools.
From: rccnychapter
Related topics : church social media / organizations using social media marketing / marketing through social media / social media social media
Church and Social Media Part 1
Your Church and Social Media Part 1. Tom Ehrich spoke at the New York City Chapter of Religion Communicators Council in November 2010 and discussed how religious organizations can use social media (Facebook, Twitter), blogs, e-mail, and new marketing tools.
From: rccnychapter
Related topics : church social media / organizations using social media marketing / marketing through social media / social media social media
Social media tools: Editorial Calendar
If you are going to do social media marketing you need an editorial calendar or a social media calendar as I like to call it. It is one of the must have social media tools. It will help you stay organized, come up with postings ahead of time among many other benefits.
In this video I walk you through my favorite social media management tools and a couple of tips on how to use it.
You can use my social media calendar template, download it here http://bit.ly/1ThuY41
And, don't forget to...
From: Grow Your Business
Related topics : social media marketing tools / social media management tools / marketing through social media / social media tips / social media help
Social Media Success Beyond ROI; Social Success Across Industries
Measuring social media success poses a challenge to marketers. Those with little social media understanding, but who often hold the purse strings, expect strong ROI metrics. But tying revenue to social activity is no simple feat. Much like any marketing revenue attribution model, no one tactic can take total ownership of revenue activity. Within the marketing organization many companies still focus on impressions, reach, followers, likes, and retweets. While those are tangible metrics, and...
From: Marilyn Cox
Related topics : measuring social media success / social media roi metrics / social media marketing companies / social media measurement / marketing through social media
Microsoft Ep. 3 - Measuring Social Media ROI -Vitrue Social Marketing Minute
Measuring Social Media ROI from Microsoft - Proving ROI is the bane of every social media marketer out there right now. We definitely measure a lot at Microsoft. We look at the typical fan growth, follower growth, engagement rate, impressions, and certainly the ROI when it comes to media spend. We know that social media is one of the most efficient media we can buy, and I think that's partly due to all the earned, or organic, media that we get. We use a lot of these metrics to package...
From: vitrue
Related topics : measuring social media roi / social media marketing roi / organizations using social media marketing / social media measurement / social media engagement
SEO and Social Media Marketing Book
http://www.theinternetbook.com - SEO & Social Media Marketing Guide for small businesses. The author of the book, explaines why SEO and social networking are so important to improve web traffic.
This new eBook details every important tactic needed to attract targeted traffic organically, and how to market to your social network of contacts. If you have a website, or are thinking of launching an online business, this is a 'must read'. This book explains absolutely everything about creating a...
From: theinternetbook
Related topics : social media marketing small business / social media marketing websites / social network for small business / blogs and social media
Marketing an Organization using Social Media
From: Patrick Morton
Related topics : organizations using social media marketing