Selected videos for topic: monitoring social media channels
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Social Media Marketing Certificate: Participant Experience
Learn More: http://bit.ly/1yDw643
The recent explosion and dynamic evolution of social media channels has made social media a critical aspect of all communications and marketing programs, in every industry. Achieving a balanced and comprehensive blend of traditional marketing with social media alternatives ensures the most efficient and effective marketing mix. Whether you own your own business, or work in a business or nonprofit organization, the demand for social media expertise is a...
From: St. Thomas Executive Education
Related topics : integrated marketing communications social media / social media marketing tools / marketing through social media / social media tools for business / certificate in digital media marketing
Participant Success Story from Social Media Marketing Certificate
Learn More: http://bit.ly/1yDw643
The recent explosion and dynamic evolution of social media channels has made social media a critical aspect of all communications and marketing programs, in every industry. Achieving a balanced and comprehensive blend of traditional marketing with social media alternatives ensures the most efficient and effective marketing mix. Whether you own your own business, or work in a business or nonprofit organization, the demand for social media expertise is a...
From: St. Thomas Executive Education
Related topics : integrated marketing communications social media / marketing through social media / monitoring social media channels / marketing communications media mix / social media integration
Social Media Monitoring: How to Do it Right
You may think you have a handle of your Facebook and Twitter pages, but those are your OWNED Social Media Channels. Are you monitoring the conversation happening in CONSUMER-OWNED Channels? CEO Paul Kirwin explains the importance of doing this and the implications for your bottom line.
From: Channel Signal
Related topics : monitoring social media channels
Social listening: Digital Marketing Control Room at Nestlé
Social listening, social monitoring and engagement in social media and digital channels is what is happening at Nestlé Digital Marketing Control room. Hyra Zaka leads the Digital Acceleration Team at Nestlé in Lahore.
Learn more about the Digital Acceleration at Nestlé here http://sloanreview.mit.edu/article/testing-123/
More marketing and social media stories here http://www.michaelleander.me/blog/
From: Michael Leander
Related topics : social media marketing article / social media listening / social media engagement / digital media marketing / social media blogs
Social Media Competitive Tracking Tool
Use our Social Media Competitive Tracking Tool to monitor and compare key metrics of your competitors social media efforts. Select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Includes tabs for each channels such as Facebook, LinkedIn, blogging. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
From: American Marketing Association
Related topics : social media tracking tools / social media monitoring tools / social media blogs
Contact Centre - Social Media Monitor & React
More and more customer engagement is being conducted through social media channels. Sometimes it is necessary to monitor that channel, like Twitter, for comment that might be damaging to the organisation. Sedicii has designed a service that will identify comments of a prescribed nature and then allow a contact to be made with a customer through a private, voice channel. In this way, immediate action can be taken to address a comment rather than allowing it to fester in a public forum while no...
From: Sedicii Innovations Ltd
Related topics : monitoring social media channels
Online Media Monitoring Trends with Warren Weeks, Cubit Research
PR Warrior Trevor Young interviews Warren Weeks, the founder and CEO of leading online media monitoring and analytics firm, Cubit Media Research.
Cubit is setting the pace in global media monitoring and analytics using a combination of cutting-edge technology along with with an overlay of 'human touch' when it comes to the analysis side of the business.
Warren talks about the challenges companies, organisations and PR consultancies face firstly in monitoring, and then making sense of, the...
From: Trevor Young
Related topics : monitoring social media trends / social media monitoring companies / traditional news media and social media / online pr social media / social media analytics
Social Media Monitoring in Action-Napa Earthquake
Presentation given on 2/27/15 for the IAEM Emerging Technology Caucus
Now that you've learned the basics of finding information using social media channels, learn how monitoring and engagement work during actual incidents. Our speaker, Jennifer Lazo, managed local Red Cross social media networks and organized a group of digital volunteers following the August 2014 earthquake in Napa. This webinar will share examples of how intelligence gathered from Social Media was acted on, as well as...
From: IAEM Emerging Technology Caucus
Related topics : monitoring social media channels / social media information / social media intelligence / social media engagement / social media basics
Know Your Audience Better and Sell More Using Social Listening
Sonar's Social Media Monitoring Dashboard is designed to make social media listening benefit brands and agencies rather than a hassle. View data metrics by each channel or in aggregated numbers available on the main dashboard. Take your data on the go with tablet viewing support
From: Sonar Platform
Related topics : social media brand monitoring / social media listening / brands using social media / social media dashboard / social media branding
Affordable Social Media Monitoring Software
If your brand is genuinely attempting to give the best social customer care possible, you know that it is so difficult to stay aware of each channel without a procedure for social media monitoring. It can be difficult to react rapidly and successfully, giving a engaging customer experience. Each moment of every day, clients may be discussing your brand, the awful with the good. That’s a lot of buzzing conversation to keep track of. But, our social media monitoring program can transform the...
From: Social Media Solutions
Related topics : social media brand monitoring / social media monitoring software / social media branding / social media software