Selected videos for topic: marketing social change
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Prof Gerard Hastings on social marketing's need for change
Prof Gerard Hastings is a Professor at the University of Stirling and the Open University and founder/director of the Institute for Social Marketing and Centre for Tobacco Control Research.
Listen to his view on social marketing and read up on some of the key issues in the European Journal of Marketing's Special Issue on social marketing and social change.
http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=47&issue=9
From: Emerald Publishing
Related topics : social issues marketing
Book | Marketing Social Change: Changing Behavior to Promote Health, Social Development, and
Get your free audiobook:
http://imov.space/e/B0014AURZI
This important book offers a revolutionary approach to solving a range of social problemsdrug use, smoking, unsafe sex, and overpopulationby applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and...
From: Dante Ritchie
Related topics : marketing social change
How Social Media Is Changing Marketing
Full video from Social Data Week available at: http://fora.tv/2013/09/20/Influencer_Marketing_Cutting_Through_the_Noise
Marketwired CEO Jim Delaney talks about how social media is changing marketing from Madison Ave to Main St.
From: FORA.tv
Related topics : social media changed marketing / marketing through social media
Social Media Marketing - The One Big Problem
http://sellinginfo4cash.blogspot.com Johnny Campbell,The Transition Man
discusses the biggest problem with social media marketing. Johnny is
change/ social media marketing expert who shows business owners
and professionals how to achieve better results in business.
From: Johnny Campbell
Related topics : social media changed marketing / marketing through social media / social media changed business / social media expert / social media media
Social Networking for Business
http://singlethrow.com
Social networking for business has taken hold in the Internet marketing world and defined how we interact with and market to our customers. Social marketing must be a part of your marketing mix.
Social media and social networking websites, such as YouTube, Facebook, Twitter, and others have taken hold atop the food chain of Internet marketing services. In a short period of time, these social networking powerhouses have forever changed the Internet marketing landscape...
From: SingleThrowMarketing
Related topics : social media network marketing services / social media marketing strategy / marketing through social media / social business network / social networking service and website
Social Marketing: Changing Behaviors for Good | Ebook
Get your free audio book:
http://ftas.us/f/b00slazudi
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing)...
From: Cyrus Dellinger
Related topics : social marketing by philip kotler / social marketing model definition
Social Media Marketing Class Testimonials
http://www.danshermancoaching.com Social media marketing helps you grow your business by engaging your prospects in conversations that enable them to know, like and trust you. Social media marketing training is the best way to learn how to add social media sites like Facebook, Linkedin, Twitter and Youtube to your marketing mix. Social media marketing is here to stay! It's not a fad; social media has fundamentally changed the way we do business today. Classes are held in the Tampa area by Dan...
From: danshermantv
Related topics : social media marketing websites / social media help / social media engagement / social media today / social media media
AAPEX: The Secret to Social Media Marketing Success - Bob DeStefano
Social media has changed the marketing landscape forever. Blogs and social networking sites, like LinkedIn, Facebook and Twitter empower you to reach your customers and prospects directly, allowing you to establish credibility, build stronger bonds with customers and generate new business opportunities. So, how do you effectively harness social media marketing to generate buzz that will produce results?
This powerful presentation will show you how to unlock your promotional potential with...
From: Bob DeStefano
Related topics : social media marketing twitter / social media marketing strategy / social media online marketing / social media promotion strategy / blogs and social media
How CMOs are Monetizing Social Marketing and Measuring ROI
Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.
In this webinar, we share how CMOs and other senior marketing executives in the strategic phase of social marketing maturity are now monetizing the channel. These marketing executives are not only promising ROI, they are...
From: MarketingSherpa
Related topics : social media marketing roi calculator / social media measurement / social media audience engagement
How Social Media Has Changed Marketing
How Social Media Has Changed Marketing
From: TheSocialPsyche
Related topics : social media changed marketing / social media media