Marketers should focus on content optimization rather than SEO at SES San Francisco

Jamie O'Donnell, SEO-PR, interviews Duane Forrester, Bing, at SES San Francisco 2011.

01:10

Duane reports that many of the attendees he has observed are still spending more of their money and energy into SEO rather than into social media marketing campaigns. Duane says many marketers still need to be educated on the importance of focusing on search and social signals rather than one over the other.