14. Facebook Advertising spend - MediaCom's The Insider: The Impact and Influence of Social Media

Is ad spend the best way to drive social media community growth? Hear from MediaCom, Facebook and Volkswagen.

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

This conversation was filmed as part of MediaCom's The Insider series, a...

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From: MediaComGlobal

Related topics : social media ad spend / latest trends in social media marketing / social media marketing websites / marketing through social media