VTV Interview: Social Media vs. Online Reputation Management

Expert: Daniel Edward Craig, Hotel Consultant

Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online. In this episode you will learn:

- How social media differs from online reputation management

- How to use your content strategy for social media and reputation management

- Basics of...

View more

From: Leonardo

Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media

Effectiveness of Hotel Social Media Management Dashboards

Revinate's Greg Bodenlos discusses the effectiveness of today's hotel social media management dashboards available in the marketplace. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...

View more

From: RevinateInc

Related topics : social media online reputation management / hotel social media reputation management / social media online marketing / hotel industry using social media / social media reputation management software

Social Media Series | Norm Rose

http://www.guestcentric.com/socialmediaseries Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are,...

View more

From: GuestCentric

Related topics : travel industry using social media

How to Measure the Return on Hotel Social Media Tactics

Revinate's Greg Bodenlos addresses how to measure the return on hotel social media tactics and the importance of setting engagement KPIs. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search,...

View more

From: RevinateInc

Related topics : social media online marketing / social media branding / social media marketing software / social media courses / reputation on social media

Location-Based Social Media for Small Business

Location based social media offers small businesses the opportunity to connect with consumers in a game-like environment. For retail shops, restaurants, hotels, and service providers, location based social media allows customers to share their experiences and be rewarded for loyalty.

How can your business use location based social media? Signalfire's Matthew Olson discusses the basic principles as well as tips for businesses just getting started.

View more

From: Matthew Olson

Related topics : location based social media / social media small business tips / social media for small business / social media basics

Social Media in Hotels by Philips

A best practice on the use of social media (Twitter, Facebook, LinkedIn and YouTube) in the hospitality market, brought to you by Philips Hotel TV. How to interact with customers, hoteliers or guests? How to make a B2B (business to business) commodity more sexy and appealing through the use of direct communication like Tweets, LinkedIn discussions or Facebook posts? How do we promote our installed hotels to guests and how can you join our network? Watch this video to see what we've done and let...

View more

From: PhilipsHotelTV

Related topics : hotels using social media / business using social media

Thank God for Tony Romo by Michael Molthan

Michael Molthan shares his feelings about the great Tony Romo Comeback from Club 8 Dallas. What did you think about the Cowboy Game?

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.

Let Michael Molthan Founder/Owner of M2 Social...

View more

From: M2 Social Media Productions

Related topics : luxury social media strategy / luxury brand social media marketing / social media audience engagement / social media branding strategy / social media help

Digital Persuasion in Action Rule 2: How Ritz-Carlton Uses Social Media as the Fuel...

"Luxury" and "responsibility" are not always words that are used together, but that doesn't have to be the case. For The Ritz-Carlton Hotel Company, social media is a crucial strategy to build relationships with key stakeholders around its social commitments that then lead to offline engagement, according to digital persuader Sue Stephenson, the company's vice president of Community Footprints.

View more

From: Justmeans

Related topics : hotels using social media

The Value of Social Media at Hard Rock Hotel & Casino

Get in on the conversation, hear how Hard Rock's Internet Marketing Manager uses social media to maximize response rate, customer loyalty, and generate revenue.

Presented in partnership with the Cornell Center for Hospitality Research, view the full webcast at http://go.sas.com/r18hu5

Read a webcast summary at http://www.sas.com/reg/wp/corp/17666

View more

From: SAS Software

Related topics : using social media for marketing research / manage social media / marketing through social media

Social Media Upends Ski Resort Marketing

NEW YORK (YouTube.com/AdAge) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to...

View more

From: AdAge

Related topics : using social media marketing / marketing through social media / social media engagement / digital media marketing strategy / social media advertising companies