How B2B Can Build A Strong Brand With Storytelling

Storytelling is one of those buzz words that is about a very strategic element when building your reputation among your buyers, but is often misunderstood by those trying to incorporate it into their corporate communications.

This episode of The B2B Marketing Minute Dave Richardson, Impress Labs managing partner in San Francisco answers these questions:

* What do you mean by "storytelling for B2B"?

* What would those stories look like as digital assets/deliverable?

* What are the key skills...

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From: Impress Labs

Related topics : elements of good corporate reputation