Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16

Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company

Reputation Management - Term Paper

Importance of Reputation Management

For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?

What is Reputation and why is It Important?

o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.

o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.


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Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / social media reputation management / social media and reputation management / importance of reputation management

Definition of Corporate Governance - What is Corporate ...

Definition of Corporate Governance

The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...

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Related topics : corporate reputation management definition / definition of corporate reputation / difference between ethics and corporate social responsibility in the context of marketing / companies with good corporate reputation / good corporate reputation examples

Public Relations Review -

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Copyright © 2017 Elsevier Inc. All rights reserved

Public Relations Review

Volume 43, Issue 1, Pages 1-266 (March 2017)


Volume 43, Issue 1 - selected

pp. 1-266 (March 2017)

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 Entitled to full text

Special section on WPRF 2016; Guest...

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Date: 2016-12-21 21:32:55

Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis