Selected videos for topic: disadvantages of using social media for market research
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Food Business Innovation: Using Social Media
This video introduces viewers to the practice of using social media networks as a tool for conducting market research for food businesses. Advantages and disadvantages to social media market research are discussed, followed by how engagement measures, such as "likes" and "shares" can be used to analyze consumer mindset. Finally, several examples from Facebook, Twitter, Pinterest, and Instagram are highlighted.
From: Penn State Extension
Related topics : advantages and disadvantages of using social media for market research / using social media for marketing research
How social media advertising works
I explain how social media is slowly reviving the mom & pop businesses. I also compare costs and the overall value of traditional media vs social media. You are in for a treat. This videos falls under Fair Use for research and educational purposes.
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From: edray1416
Related topics : social media vs traditional advertising / social media today
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