Selected videos for topic: direct marketing media channels
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Brenda McNeilly interview (part 2) - the impact of the increasing number of marketing channels
In an interview with CMA’s Direct Marketing Council, Brenda McNeilly, marketing expert and Owner of Whatifmanship Copywriting & Creative explores the impact of the increasing number of media channels available to marketers.
From: canadianmarketing
Related topics : direct marketing media channels
Madison Avenue Embracing YouTube Branded Channels for Direct Marketing
http://www.beet.tv/2010/06/madison-avenue-embracing-youtube-branded-channels-for-direct-marketing-.html
Rob Davis, who heads the online video practice at adverting giant Ogilvy, says that his agency is working on branded content channels on YouTube.
More than just publishing videos, the branded channels are becoming destinations with some functioning as direct marketing platforms.
We spoke earlier this month at the Streaming Media East conference.
Andy Plesser, Executive Producer
From: BeetTV
Related topics : direct marketing media channels
Mass Media | Marketing Action Plan
http://directbusinessmarketing.com/webinars/
Market your Short Or Stay Calculator via Mass Media - Captured Live on Ustream at http://www.ustream.tv/channel/direct-business-marketing-live
From: Direct Business Marketing
Related topics : mass marketing media / direct marketing media plan
A secret on channel testing
Adam Posner, CEO of Melbourne Direct Marketing company Directivity, shares 1 of 9 steps on how to make your loyalty program really work hard to lift the bottom line.
Directivity specialises in cross media direct marketing, from initiating the strategy to executing for results.
We deliver results for clients in both business and consumer markets from experience gained in Australia and New Zealand over the past 21 years.
Put simply? We deliver more quality customers, more often, spending...
From: Directivity
Related topics : direct marketing media strategy
Social Media Direct Marketing Superstars
The creation of digital marketing channels has made it challenging for businesses to target potential customers with the right messages at the right times – and the right platform. People are being inundated with data from multiple channels and an increasing number of consumer devices. To be successful, we must be creative, targeted, aligned with sales goals and have greater visibility into buyer attributes and behaviors.
From: Rose Marie
Related topics : direct marketing media channels
Media Design Tool
Media Design is a full-service multi channel. Media Design specializes in results motivated. With over 5 years of marketing and media knowledge, we know how to launch successful marketing campaigns and will prove to be your most helpful and trusted partner. The many mergers and consolidations of the media agencies has lead to a general decline in personal client service and attention to detailed analysis in the direct marketing industry. Media Design is the solution to that trend. Big doesn't...
From: Qasim Ali
Related topics : direct marketing media tools
Media Planning: Weight Watchers
Media Planning: Weight Watchers-Lose It Like A Man
Teammates: Ying Li (Rebecca), Maggie Lu, Bryan Ricard, Kristen Sullivan
As a media planner, I
Researched the weight-loss & diet market in the USA;
Identified market opportunity in the 55-64 male demographic and defined target market’s media habits through analysis of MRI+ data and Mintel reports;
Analyzed and evaluated competitors’ marketing/media strategies;
Presented POVs on suitable media options across Internet, print, radio, direct...
From: Chloe Miao Miao
Related topics : direct marketing media plan
What is direct marketing ? - Company marketing
Direct marketing Company:
Spending time on the basic building blocks of a direct mail campaign is crucial to success, especially when it is going to run across borders.
You should be publishing content daily or at least a few times a week. Content includes: blog posts, social media posts, videos, slideshare presentations, podcasts, etc. Content that is full of value and done consistently over time is one of your best long term solutions for building your list and making sales. It’s free...
From: What's Next ?
Related topics : direct marketing media channels / social media marketing companies / post social media / social media content
Importance of Integrated Marketing
45% of people shop both online and in stores. Integrated Marketing makes it easy to reach your large target audience across all types of media.
Integrated Marketing includes: direct mail, a webpage, e-mail campaigns, and social media. Integrated Marketing allows you to reach your audience no matter how they shop.
For more information on the different ways XpressDocs can help you market throughout various channels, visit...
From: Xpressdocs
Related topics : integrated media marketing / social media marketing campaign / direct marketing media types / social media online marketing / marketing through social media
Load social media data for SAP hybris Marketing 1511
The solution allows customers to retrieve the results of social media data queries( (Twitter, Google+ and Facebook fan pages)) directly from social media channels, and load them as well as file based data into SAP hybris Marketing Data Management.
From: SAP hybris Marketing Best Practices
Related topics : social media marketing twitter / social media solutions / direct marketing media channels / manage social media / social media social media