Chloe Miao Miao

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2 selected videos

Media Planning: Weight Watchers

Media Planning: Weight Watchers-Lose It Like A Man

Teammates: Ying Li (Rebecca), Maggie Lu, Bryan Ricard, Kristen Sullivan

As a media planner, I

Researched the weight-loss & diet market in the USA;

Identified market opportunity in the 55-64 male demographic and defined target market’s media habits through analysis of MRI+ data and Mintel reports;

Analyzed and evaluated competitors’ marketing/media strategies;

Presented POVs on suitable media options across Internet, print, radio, direct...

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Related topics : direct marketing media plan

Ask For Evidence—An Integrated Marketing Communication Plan

IMC Capstone Project: Ask For Evidence—An Integrated Marketing Communication Plan

Group: The Magnets

Teammates: Sehrish Virani (Account Manager), Elise Lan (Brand Strategist), Harriet Pan (Communication Strategist), Doris Yeh (Media Planner), Amanda Cheung (Creative Director)

Ask For Evidence is a newly launched campaign dedicated to raising public’s awareness of false/misleading claims. Me and my teammates were brought in to develop a more sustainable business model for A4E and design an...

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Related topics : integrated marketing communications media

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