The Career Path of the Corporate Social Strategist with Jeremiah Owyang

Corporations have anointed an Open Leader, the Social Strategist. In Altimeter Group's research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% were located in the Marketing department with primary responsibilities of leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 27% of Social Strategists had a formalized...

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From: Mike Lewis

Related topics : social media marketing strategist / social media for market research / social media help / internal social media / marketing through social media

The Future of Recruiting and Social Media

Social media is transforming the way people and firms communicate and do business across almost all industries. Its impact on staffing, a profession built on relationships, will be profound. While social media's transparency and easy access to information about other people erode the value of some traditional recruiting practices, it also offers more effective avenues for sourcing and business development that are tailor-made for staffing professionals.

Andrew Hally, the VP of Marketing for...

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From: BULLHORNTV

Related topics : social media for recruitment / social media marketing firm / social media firm / social media impact on business / marketing communications social media

Marketing alcohol: Diageo interview

Facebook's appeal to a younger demographic has meant the alcohol industry's use of the social networking site for marketing has caused raised eyebrows among critics. Meanwhile Bacardi, Pernod Ricard and Diageo have joined forces for self-regulation to pre-empt legislation on responsible marketing practices in social media.

Andy Fennell, Diageo's chief marketing officer, spoke with TM's Muireann Bolger about the ethics and challenges of marketing alcohol. The company's recent deal with...

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From: TheMarketerVideo

Related topics : social media marketing best practices / marketing on social network sites / social media marketing companies

SEO and Social Media Tips: 101

Are your current SEO and Social Media results not living up to your expectations? Learn how strategic SEO and SMM are vital to creating a solid foundation for your online success. Find out how to use both Search Engine Optimization and Social Media Marketing together to improve your bottom line. In this informative web seminar you will get tips and strategies to increase your exposure with your DNN site, including:

- Practical SEO tactics you can start using now to gain better rankings

-...

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From: DNN Corp.

Related topics : search engine marketing social media / seo and social media / advantages of social media marketing strategy / marketing through social media / social media information

Optimize Social Media, Search, Content. Video interview of Lee Odden by Jay Baer

Optimize your social media, search engine optimization, and content marketing. Combining these three critical elements into one strategic program is the key to success, says Lee Odden, author of Optimize. Lee is interviewed about his book and content optimization by Jay Baer of Convince & Convert.

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From: Jay Baer

Related topics : search engine marketing social media / social media optimization / social media content / marketing through social media

Social Media Marketing In Healthcare Avoiding Regulatory Pitfalls: Audio Educator

Click here for more Information: http://www.audioeducator.com/management/social-media-healthcare-regulatory-02-13-14.html

Social Media Marketing In Healthcare: Avoiding Regulatory Pitfalls

Presented By: Wayne J. Miller, Esq.

Know the Best Practices for Documentation of Medical Necessity, Critical Care and Other Timed Services!

More Videos: - http://www.youtube.com/user/audioeducator2

You can also connect with us on Twitter, Facebook, Google+ and LinkedIn and get the most updated news and...

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From: audioeducator2

Related topics : social media marketing best practices / marketing through social media / social media management company / social media in education

Michael Angelo Caruso | Social media guru, Corey Perlman

Internet marketing has become a critical part of business success.

Corey Perlman teaches a high-end social media class called, "eBoot Camp" and in this interview, he offers tips on how you can sharpen your marketing.

Michael Angelo Caruso asks Corey to give his best tips for managing Facebook, Twitter, YouTube, Linkedin, Google+.

They also give tips for how be more effective with your blog, your website, and even your bulk e-mail campaigns.

As a special bonus, Corey offers people $500 off...

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From: Michael Angelo Caruso

Related topics : social media marketing guru / social media marketing websites

SMICS2012 - The NEXT survey - Effective Strategies for a Social Media World - Dr. Alexander Rossmann

In recent years, scientists and business executives have invested heavily in exploring the role of social media in theory and practice. Nevertheless, recent studies of the social media experience in Europe report growing disillusionment and frustration.Effective strategies for a social media world require strong integration into the core business processes of a firm; but even more critical is devising a compelling value proposition for users. In short, creating a differentiating social media...

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From: smicsevent

Related topics : social media marketing strategy steps / social media marketing conference europe / social media marketing firm / social media firm

Audience engagement and social media: part 4 of 6

In this episode we look at the credibility stage in the online audience engagement journey. This is a critical stage for the use of social and digital media in education marketing and communications. This is the stage at which your online reputation (and reputation as a whole) becomes critical, influenced heavily by the views and experiences of your current students.

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From: Tracy Playle

Related topics : social media audience engagement / using social media marketing / social media online marketing / marketing through social media

Social Media as Creation Tool

Social media is no longer just a marketing or communication tool; it is changing the very way art and fashion are made — and sold. What does this mean for the industry going forward? How are designers and executives rethinking received paradigms for the modern world? And what are the crucial lessons everyone needs to know?

Video message from Ai Weiwei, artist.

Brendan Lynch, artist, The Still House Group

Jack McCollough, designer and co-founder, Proenza Schouler

Lazaro Hernandez, designer...

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From: The New York Times Conferences

Related topics : social media marketing tools / marketing through social media