Selected videos for topic: concept of social marketing
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Social Demand Generation - Online Marketing Institute - Internet Marketing Training
Watch Full Class Now: http://www.onlinemarketinginstitute.org/social-media-demand-generation/
Want richer data on your leads so you can have more opportunity to speed deals to close? This class gives you the in-depth knowledge and tools you need to dive deeper into the opportunities of the social media world.
INSTRUCTOR : Adam Metz, Sr. Prod Marketing Manager, Firespotter Labs
Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands...
From: OMConnect
Related topics : social media and internet marketing training / social media brand management / social media online marketing / social media marketing firm / social media branding book
Social Media in Sport Marketing Book Trailer
A brief video about the new book Social Media in Sport Marketing by Tim Newman, Jason Peck, Charles Harris, Brendan Wilhide.
Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between...
From: HolcombHathawayPub
Related topics : sports and social media marketing / social media marketing tools / using social media marketing / marketing through social media / new social media tools
Susan LaPlante-Dube: Social Media Marketing for Small Business
Boston's Kirstein Business Library in partnership with SCORE offers a comprehensive overview of social media marketing concepts, options, and strategies.
Presenter: Susan LaPlante-Dube of Precision Marketing. Susan is a Partner in two marketing firms, and has been published in many local and national publications, as well as speaking on various marketing topics at industry conferences. For the past year she has been teaching a series of social media classes at Harvard University for their...
From: WGBHForum
Related topics : social media marketing small business / social media marketing strategy / social media for small business / social media marketing firm / marketing through social media
Social Marketing Interviews
Music: On Our Way- The Royal Concept
From: Dionna Masciola
Related topics : concept of social marketing
Why community is the Killer social marketing app!
Top social marketing advice from Penny Power, Founder of business social network Ecademy. Join her as she discusses concepts of online communities, and reveals her business expert understanding of how, by being an active part of your online community you can establish deep and wide networks.
Online communities demand an input of your time, but the rewards they offer are well worth it. Join Penny as she explains how these communities work, what they require you to put in, and the rewards that...
From: yBC.tv
Related topics : online social networking marketing / online business social network / social and networking community
Social Media
In this course, students will analyze and apply the main marketing concepts and theories to the social media. Students will evaluate the different types of social media and their function as a communication platform for organizations. They will also analyze consumer participation as part of the brand or service and develop a strategic marketing plan for a product or service on social networks.
From: National University College - División Online
Related topics : social media network marketing services / social media marketing plan / social media platforms for marketing / social media branding theory / social media courses
Storytelling and Social Media Management (Part 2: Discussion)
A discussion following this presentation (http://www.youtube.com/watch?v=lzaPBWPETeA). This project is intended to be taken as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online.
This discussion took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This exchange and preceding...
From: cjarne23
Related topics : using social media marketing / manage social media / marketing through social media / social media courses
Storytelling and Social Media Management (Part 1: Presentation)
A presentation serving as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online. For the following discussion, please see http://www.youtube.com/watch?v=KW6eSypkzTk
This presentation took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This presentation and subsequent discussion...
From: cjarne23
Related topics : using social media marketing / manage social media / social media courses
Ep. 5 - Social Media Marketing: One Core Concept To Get More Shares On Your Content
In this episode, Jasmeet Sawhney talks about a core concept (or framework) that marketing teams can follow as they try to make their content more shareable on social media. Jasmeet talks about importance of "Audience Activation", and then about specific tactics to get more engagement on social media.
For more, visit: http://yiblab.com/how-to-get-more-shares-on-social-media-content
Jasmeet’s personal website: http://jasmeet.io
Twitter: https://twitter.com/jasmeetio
LinkedIn:...
From: YibLab
Related topics : concept of social media marketing / social media audience engagement / social media content / social media media
Social Marketing to Promote Healthy Food
In this 2011 presentation to Dieticians of Canada, Sameer Deshpande compares social marketing with other social change tools to influence individual behaviour and later on describes its basic concepts. If you are a student or practitioner of public health, especially nutrition, this video is for you.
From: Sameer Deshpande
Related topics : marketing social change