cjarne23
Rank: 2269 / 4486
2 selected videos
Storytelling and Social Media Management (Part 1: Presentation)
A presentation serving as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online. For the following discussion, please see http://www.youtube.com/watch?v=KW6eSypkzTk
This presentation took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This presentation and subsequent discussion...
Related topics : using social media marketing / manage social media / social media courses
Storytelling and Social Media Management (Part 2: Discussion)
A discussion following this presentation (http://www.youtube.com/watch?v=lzaPBWPETeA). This project is intended to be taken as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online.
This discussion took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This exchange and preceding...
Related topics : using social media marketing / manage social media / marketing through social media / social media courses
2 Resources