Content is the lifeblood of B2B sales – with Tom Skotidas
Tom Skotidas, specialist in B2B social media sales and marketing, chats with Marketing's Peter Roper about the role of content in B2B social media lead generation and what that means for the roles of marketers and salespeople.
From: Marketing Magazine
Related topics : b2b social media marketing / social media content
Tips For B2B Social Media Marketing
#ShowMeID - Episode 25: On Friday's #ShowMeID we discuss ways that B2B brands and companies with niche audiences can improve their social media marketing efforts to generate leads.
Learn more about social media marketing at our website: https://goo.gl/raUB4P
From: The Interactive Dept.
Related topics : b2b social media marketing / social media marketing companies / social media branding / social media social
Social Media, Search Engine Optimization and B2B Directory Listing
How to use social media effectively for search engine optimization an dhow to list your business website into Business to Business ( B2B ) online directories.
From: Bhaskar Anand
Related topics : social media directory list / social media business directory / social media optimization / social media search / best social media websites for businesses
Social Media for the Enterprise - A Business Case
How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?
Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:
Richard Branson, founder and chairman of Virgin Group
Michael Chui, Principal, McKinsey &...
From: Hootsuite
Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media
Social Media Analytics Book Trailer feat. Marshall Sponder
Where's the Social Media ROI? Marshall Sponder shows you where it is in his new book, Social Media Analytics, featuring tools and best practices for measuring comprehensive data from social media—and aligning results with overall business strategy. The book shows how to track social media in organizations of various sizes and types (B2B, B2C, C2C, corporate, nonprofit, government, international) and answers the questions every social-media marketer is asking: How many customers did we get?...
From: McGrawHillPro
Related topics : social media roi book / social media marketing book / social media measurement tools / social media marketing tools / social media media
B2B marketing consultant discusses social media marketing strategies
Clips from a TV show and workshop on B2B social media marketing strategies. Marketing consultant Barbara Bix, Managing Principal at BB Marketing Plus, is interviewed on Gail Smith's TV show "Get that Job". Video compiled and edited by Jeff Coons.
From: bbmarketingplus
Related topics : social media marketing strategies / marketing through social media / social media consultant / manage social media
Simone Versteeg - Dell: presentation introduction for Enterprise Marketing 2 0 (EM20)
An introduction to Simone's session at the EM20 (Enterprise Marketing 2.0) event, 12-13 October 2011, Amsterdam.
LEVERAGING SOCIAL MEDIA TO DRIVE VARIOUS BUSINESS FUNCTIONS
• Hearing insights from both a B2B and B2C perspective
• Why social media matters
• Examining Dell's social media command centre
• Building an online influencers relations program (CAP days)
• Listening, engaging and acting through social media effectively
• Hearing about Dell's Community University...
From: KGSglobal
Related topics : why social media matters to your business / social media engagement / internal social media / marketing through social media
Social Media Hot Seat and Favorite Tools
At the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns put on the spot. Social media expert Jason Baer of Convince and Convert analyzed their efforts. Hear some of the best practices to implement in your social media campaign. Forum attendees discussed their favorite online strategies.
From: MarketingProfs
Related topics : social media marketing campaign / social media online marketing / social media expert / b2b social media strategy / social media tools
B2B Social Media Marketing
B2B Social Media Marketing
From: DWSAssociates
Related topics : b2b social media marketing