McGrawHillPro

Rank: 429 / 4486

4 selected videos

Social Media Analytics Book Trailer feat. Marshall Sponder

Where's the Social Media ROI? Marshall Sponder shows you where it is in his new book, Social Media Analytics, featuring tools and best practices for measuring comprehensive data from social media—and aligning results with overall business strategy. The book shows how to track social media in organizations of various sizes and types (B2B, B2C, C2C, corporate, nonprofit, government, international) and answers the questions every social-media marketer is asking: How many customers did we get?...

View more

Related topics : social media roi book / social media marketing book / social media measurement tools / social media marketing tools / social media media

Leverage Content Marketing and Social Media to Engage More Customers

On 12/10 Joe Pulizzi and Jason Miles presented Leverage Content Marketing and Social Media to Engage More Customers, a McGraw-Hill Professional Business Insider Work Smarter webinar, powered by Shindig. Together they bring you social media content strategies that work for small business.

Learn about actual tactics and strategies leveraging content marketing, influencer programs and subscription programs that will take your social media, and your business, to the next level.

For the complete...

View more

Related topics : social media and business marketing webinar / social media content / marketing through social media

The Power of Real-Time Social Media Marketing Book Trailer

The new book The Power of Real-Time Social Media Marketing reveals how leading global companies are leveraging the hottest trends in social media marketing to build a successful real-time marketing strategy. For more information: www.powerrtm.com

The Power of Real-Time Social Media Marketing Book: http://www.amazon.com/Power-Real-Time-Social-Media-Marketing/dp/0071752633/ref=sr_1_1?s=books&ie=UTF8&qid=1339684691&sr=1-1

Follow McGraw-Hill Professional

Twitter:...

View more

Related topics : social media marketing book / social media marketing strategy / social media companies / social media strategy

Likeable Social Media - Book Trailer

Yes, you do have to be liked by everyone! In Likeable Social Media, Likeable Media CEO Dave Kerpen reveals the 18 strategies to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. Because Like is the new link! To order your copy: www.likeablebook.com.

Likeable Social Media Book: http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/ref=sr_1_1?s=books&ie=UTF8&qid=1339685919&sr=1-1

Follow McGraw-Hill...

View more

Related topics : new social media sites like facebook / social media branding book / social media engagement