Selected videos for topic: b to b social media case study
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SOCIAL MEDIA IN CHINA - Next Level Technology
From WeChat to Taobao. A case study example of a typical day for China's technology savvy growing middle class.
From: Alessio Avezzano
Related topics : b to b social media case study
Strategy First (13/16): Objectives pt 3- Embracing, the Dog Biscuit Story
This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)
Part three of the objectives section, Holly talks about embracing, which is using social media as a way of developing new products and conducting market research. A very interesting case study on dog biscuits included.
Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX,...
From: neoviasolutions
Related topics : using social media to conduct market research / social media strategy slideshare / social media marketing agency
Social Media and the Law 2013: Actions to Policy
This lecture walks through the legal pitfalls of using social media from torts to protection for my digital marketing class http://bit.ly/SP13DIGMKTG. Includes case studies from Phonedog, Pizza Kitchen, Red Cross, Kitchen Aid, and Chrysler.
From: Jeremy Floyd
Related topics : using social media marketing / social media marketing policy / marketing through social media
Online Marketing Case Study: cSocially
Learn how cSocially uses Raven to manage and report on their social media campaigns.
From: Raven Tools
Related topics : social media marketing campaign / using social media marketing / social media report / manage social media
Marketing Case Insight 12.1: Spotify
We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.
https://global.oup.com/academic/product/marketing-9780198748533
Spotify’s dream is to make all the world’s music available instantly to everyone.
This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.
©Oxford University Press
From: Oxford Academic (Oxford University Press)
Related topics : social role of media / social media marketing services