Marketing Cloud: Building New Audiences Through Social Media

Let's boil it down to what you really want to know: How to acquire customers through social media. Industry thought leader, pundit and author Jason Falls, who also serve as Vice-President for Digital Strategy at CafePress Inc., will share case studies and examples of many ways to do so. His new marketing funnel will also give attendees an enlightened perspective on how social fits into a marketing and sales strategy and how to measure its success. Falls is the co-author of No Bullshit Social...

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From: Dreamforce Video

Related topics : social media marketing guide / social media measurement / social media social / digital media marketing strategy

Microsoft Acquires Social Media Site Yammer For $1 2 Billion1423

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From: Barbara Poplits

Related topics : social media site

The Evolution of Social Media Metrics

How do you know if your social media strategies are working? Are you acquiring a following or engaging users and building relationships? This week we are all about metrics and analysis with Ricky Yean, co-founder and CEO of Crowdbooster.com.

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From: Janet Fouts

Related topics : social media metric / social media strategy

Introduction to Social Media Marketing Course (Dec 22 - Jan 30, 2012)

Are you serious about leveraging Social Media (Facebook, Twitter, LinkedIn, YouTube, Blogs etc) to promote your brand, generate leads and acquire customers? If yes then you would not like to miss this practical course on Social Media. Find complete details at http://www.42inception.com/course/social-media-marketing

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From: 42inception

Related topics : social media courses / leverage social media marketing / marketing through social media / blogs and social media / promotion social media

Google Wildfire social media marketing

Google acquired Wildfire a few months ago. Wildfire is one of the leaders in social media marketing for all the worlds big and small brands. 30 of the world's top-50 brands use wildfire for their social media marketing campaigns. For example when Coca-cola does something on Facebook, there is a good chance that they are using Wildfire's software and solutions.

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From: Charbax

Related topics : social media marketing campaign examples / using social media marketing / social media branding examples

A Day In the City | Social Media Agency London

http://inferno.media/ managing director and social media expert, Mitchell Stuart, decided to arrange a trip to the capital to meet with potential clients who were looking for an agency in London to take control of their social media campaign.

It was the first trip out for our fantastic in-house photographer and videographer, Andy, who was employed to add a great multimedia element to Inferno Media’s existing digital marketing service.

Considering the beautiful weather, our newly acquired...

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From: Inferno Media London

Related topics : social media marketing agency london / social media management services / social media marketing services / manage social media / social media expert

Twitter stock soars as social media giant looks for buyer

Google and Verizon are reportedly among those interested in acquiring the social media company Twitter. CNET's Dan Ackerman explains why Twitter is attractive to these bidders.

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From: CBS News

Related topics : social media twitter / social media report / social media companies

#SEJThinkTank: Social Media on a Budget for Nonprofits & Small Businesses by Caitlin Rulien

The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.

Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.

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From: Search Engine Journal

Related topics : social media tools for small business / social media management tools / manage social media / social media audience engagement / social media help

Serious Social Media Marketing for Profit, PR, and SEO

In this webinar with aimClear Social Media Marketing Director Merry Morud and learn how to seriously profit from social media marketing.

A rapid-fire approach, Merry will cover all of the bases—from a Twitter and Facebook overview, campaign strategy, content distribution, paying to play, and how to attain powerful media relations exposure—promising an energetic session and a whole lot of actionable takeaways.

Watch this webinar and learn how to:

* Implement potent targeting techniques...

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From: WriterAccess

Related topics : webinar on social media marketing / social media marketing roi / social media marketing campaign / marketing through social media / social media content

Breaking YouTube News CNN Buys Casey Neistat Beme app

Breaking YouTube News CNN Buys Casey Neistat Beme app

CNN has acquired Beme, a social media app founded by YouTube star Casey Neistat.

CNN has acquired video-sharing startup Beme, a social media app launched last year by popular YouTube star Casey Neistat, the cable-news network announced Monday.

While the deal will bring the app’s video technology to CNN, it will also allow the news company to tap into Mr. Neistat’s large, young digital audience. The deal is valued at about $25...

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From: Tina Whalen

Related topics : acquires social media