The evolution of social technologies | McKinsey & Company

The evolution of social technologies

By Martin Harrysson, Detlef Schoder, and Asin Tavakoli

The evolution of social technologies

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Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?

Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social...

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Website: http://www.mckinsey.com

Related topics : companies that use social media marketing effectively / social media and technology tools for research / using social media as a market research tool / social media technologies and tools / companies that use social media effectively

Duke Marketing - Marketing and Advertising

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WHAT DOES DUKE MARKETING DO?

 

Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, restaurant marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development and media buying with on-target strategies, fresh ideas and creative concepts...

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Date: 2017-01-04 02:46:22
Website: http://www.dukemarketing.com

Related topics : social marketing public relations / social media public relations / creative social media marketing ideas / marketing communications media planning / social media network marketing services

Marketing automation - Wikipedia

Overview[ edit ]

Marketing Automation is a subset of customer relationship management (CRM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

There are three categories of software:[ clarification needed...

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Date: 2017-02-28 04:20:46
Website: https://en.wikipedia.org

Related topics : marketing automation / social media marketing campaign plan / search and social media marketing for international business / social media marketing plan definition / social media marketing campaign

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50 Promotion Tactics To Include In Your Content Marketing ...

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Get active with guest posts

It's no secret that guest posting is a powerful way to promote your brand and your content, but what many marketers get wrong is following the mistaken belief that you need to post on high volume sites to ensure visibility.  Instead, consider a recent HubSpot case study , which follows Bamidele Onibalusi, a writer and blogger who was able to secure 60,000 new...

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