How Brands Can Benefit From the Social Media Multiplier Effect

What? Social media is moving beyond just marketing.

So what? Employee engagement is the foundational element activating the social media multiplier effect.

Now what? Create training and social media policies to guide employees on how to be brand advocates, as well as governance and work flow to manage risk.

Page Content

Feb. 2, 2017

�

Smart companies are finding uses for social media beyond...

Read more


Website: https://www.ama.org

Related topics : organizations that use social media effectively / companies that use social media effectively / social media market research companies / social media advertising companies / social media advertising effectiveness

Advantages of Direct Vs. Indirect Marketing | Business ...

Advantages of Direct Vs. Indirect Marketing

by Ann Bransom

Share on Facebook

Generally, the ways you can market your products or services can be sorted into two distinct categories: direct and indirect. Direct marketing involves any marketing strategy that targets a demographic for the purpose of making a sale at that time. Indirect marketing refers to marketing strategies that aim to establish a...

Read more


Website: http://yourbusiness.azcentral.com

Related topics : marketing direct et indirect / direct marketing media strategy / advantages of social media marketing strategy / advantages and disadvantages of using social media for market research / direct marketing media

TBEX – Travel Blog Exchange

Register now for TBEX Europe

Did we mention the opportunity to meet with hundreds of potential sponsors?!?

This is the only opportunity of its kind for you to connect face-to-face with the top travel bloggers and social media marketing experts while blazing new trails with like-minded peers from around the globe.

Are you a Travel Industry Professional in marketing, PR, social media or community...

Read more


Website: http://tbexcon.com

Related topics : travel industry social media marketing / travel industry social media / social media marketing industry / top social media experts / social media marketing events

Online Marketing Resources, Marketing Strategies - Market ...

See all Marketing Smarts Podcasts

Market Research online seminar broadcasts from the best minds in marketing

Tune In to the Voice of the Competitor

Broadcast on Mar 5, 2015 with Sean Campbell

In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the...

Read more


Website: marketingprofs.com

Related topics : using social media as a market research tool / advantages of using social media for market research / using social media to conduct market research / using social media for marketing research / social media market research tool