Outline One or More Explanations of Media Influence on Pro ...

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Outline one or more explanations of media influence on pro-social behaviour and discuss research support

Pro social behaviour is when the acts are intended to benefit others. This is usually seen in fundraising campaigns whereas anti social behaviour is usually seen on the news. The social learning theory explains this by learning through media as indirect reinforcement; the media portrays pro-social behaviour as if you see people helping charities then you become aroused to do the same. Hearold in 1987 completed a meta analysis of over 1000 studies seeing the effect of TV on behaviour. Overall he found pro-social...

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Related topics : media influences on pro and anti social behaviour / media influence on pro social behaviour / media influences on anti social behaviour / media and social influences / social responsibility theory of media