Outline One or More Explanations of Media Influence on Pro ...

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Outline one or more explanations of media influence on pro-social behaviour and discuss research support

Pro social behaviour is when the acts are intended to benefit others. This is usually seen in fundraising campaigns whereas anti social behaviour is usually seen on the news. The social learning theory explains this by learning through media as indirect reinforcement; the media portrays pro-social behaviour as if you see people helping charities then you become aroused to do the same. Hearold in 1987 completed a meta analysis of over 1000 studies seeing the effect of TV on behaviour. Overall he found pro-social...

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Related topics : media influences on pro and anti social behaviour / media influence on pro social behaviour / media influences on anti social behaviour / media and social influences / social responsibility theory of media

MEDIA INFLUENCE ON PRO SOCIAL BEHAVIOUR - Get Revising

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Media research normally looks at the relationship between media violence and aggression. The possible prosocial influences of the media are often overlooked. Most research in this area has studied media influences on altruism (helping someone else at some cost to the helper), as well as the development of empathy and the reversal of gender and cultural stereotyping. The effect of...

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Related topics : media influence on prosocial behaviour / media influence on pro social behaviour / media and social influences / research social media / social media children