CIT - Cork Institute of Technology - Digital Marketing ...

Marketing and International Business

Timing Details

Participants will attend classes for 4 full Saturdays and 15 Tuesday evenings over a 15 week period. Some classes will be delivered in an online environment. All lab classes and workshops will be held on-campus at CIT Bishopstown. Course fee is EUR1,500.

Course Fee: EUR1,500

Course commences on 4th February 2017.

Course Summary

This short...

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Website: http://www.cit.ie

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BCIT : : Social Media and Digital Marketing: Part-time ...

Does your company really need a blog, Flickr, Facebook, YouTube, and Twitter account in order to meet its business objectives? The Social Media and Digital Marketing statement of completion provides you with the fundamental skills needed to assess your company's needs and remain competitive in your industry. By using hands-on experience, this set of courses teaches you how to plan, execute,...

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Website: http://www.bcit.ca

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Creative Marketing Manager Job Description

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How to Respond to Criticism of Your Social Media Marketing ...

No social media marketing campaign is a complete success. It never is. Although you may reach many more people than you could have ever imagined, more likely than not, you're still bound to upset some people and even potentially spark an inflammatory response among a few others. From the outset, before you launch your SMM campaign, you need to plan for the potential criticism that may come your...

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Website: http://www.dummies.com

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Taco Bell Uses Social Media to Emerge Beef Scandal ...

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Strikingly, it launched a paid-media effort with a full-page ad that exclaims " Thank You For Suing Us ," which further attempts to dispel as false the accusations regarding the makeup of its seasoned beef in a brilliantly provocative fashion that is guaranteed to get your attention. It has also changed its search ad copy to "Taco Bell Official Facts" regarding the seasoned beef...

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Website: http://adage.com

Related topics : brands using social media / emerging social media platforms / social media brand management / emerging social media / social media branding

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HTML (Hyper Text Mark-up Language) is the basic requirement of any web application. Students who want to be a perfect web designer must be strong in this basic part. We shall...

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Date: 2017-03-10 02:59:53
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Reputation Management Pricing

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Date: 2017-03-10 00:59:37
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How social networking sites affect ADA students’ academic ...

How social networking sites affect ADA students' academic performance?

25 December 2014 10:25 (UTC+04:00)

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Today the advancement of technology has had significant impact on peoples' lives. Abundance of social media such as Facebook, Instagram and Twitter etc. attracts millions of users around the world.First recognizable site was...

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Date: 2014-12-25 10:25:00
Website: http://www.azernews.az

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Marketing Internships - summerinternships.com

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10 Places to Find Free Marketing Courses Online - Study.com

10 Places to Find Free Marketing...

10 Places to Find Free Marketing Courses Online

Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.

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QUT - Student topics and projects - Business School

Student topics and projects

Small business success

Does happiness lead to business success? Management researcher Jenna Campton is finding out what role passion and other motivations play in the continuation of small businesses.

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Small business success

Does happiness lead to business success? Management researcher Jenna Campton is finding out what role passion and other motivations play in...

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Date: 2017-03-09 01:35:46
Website: http://www.qut.edu.au

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Meet Jake: The darling of social media - This Is Africa

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An iconic picture depicting a young African boy seated at a desk, with a pensive look on his face, frantically writing on a piece of paper  is currently amongst one of Africa if not the world's most famous and widely shared memes.

Social media users across Africa have been asking about the origins of this iconic image, the identity of the boy and context within which the image was taken....

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Website: https://thisisafrica.me

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Media Analysis - ARGUS

Reputation analysis

Media response analysis

Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types...

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Date: 2017-03-10 06:45:16
Website: https://www.argus.ch

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2016 Public Relations Trends: Are You Ready for What # ...

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Change is inevitable. For the sake of progress, change is absolutely essential.

If you've worked in PR longer than a couple of years you've likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is expected from us, and it continues to change.

A few months ago PR Newswire asked PR...

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Related topics : social media public relations / search engine marketing social media / social media search tools / social media press release / social media tools for pr professionals

Social Media Marketing for Colleges and Universities

It makes sense that colleges and universities would market themselves on social media - their target demographics can practically tweet in their sleep! Whether you're trying to connect with prospective students or alumni, online marketing now plays a bigger role than ever. Below, we highlight three of our favorite examples from the higher education community.

The University of Dayton's video...

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Date: 2017-03-08 20:47:37
Website: http://marketingzen.com

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NodeXL: Network Overview, Discovery and Exploration for ...

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NodeXL is the MSPaint of Networks.

NodeXL Basic is a free, open-source template for Microsoft® Excel® 2007, 2010, 2013 and 2016 that makes it easy to explore network graphs .  With NodeXL, you can enter a network edge list in a worksheet, click a button and see your graph, all in the familiar environment of the Excel window.

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24 Things to Consider When Designing and Developing a ...

March 05, 2014 Seth Rand

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That's a lot of pressure. Fortunately, the...

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Date: 2017-03-10 08:19:18
Website: http://www.socialmediatoday.com

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New Artist Model | Learn Music Business with Dave Kusek

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For Students 2016

Digital identity and reputation: How an individual is represented online in the public domain, based on activities, connections or tagging, for example, social media posts, photos, public online comments/reviews, awareness and monitoring of how others are depicting you online.

Permanence of their actions: Digital content is everlasting, even when individuals delete it or believe privacy settings...

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Date: 2017-03-05 00:56:01
Website: http://blog.chatwing.com

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12 Proven Steps to Successful Giveaway Campaigns

Giveaway campaigns are great for getting people talking about your brand. But it's the perfect giveaway that sparks dynamic growth we're all seeking!

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Website: http://www.tourismmarketing.co.za

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Become a Pro in the World of Emerging Media and Marketing with a New Media Master's Degree

There will always be something "new" about new media, which is why it's so critical for anyone working in communications to stay current. The new media master's degree at Southern New Hampshire University prepares you to harness rapidly evolving media technologies and stay on top in your...

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Website: http://www.snhu.edu

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Global adspend in 2017: What the experts predict | The ...

India is forecast to deliver the strongest annual rise in ad spend for 2017 at 13.4% with the three other BRICS markets also expected to post growth. China is expected to lead with 7.1% growth, followed by Russia at 6.1% and Brazil at 2.1%.

"The latest consensus results present a positive outlook for advertising investment at both a global and local level," said James McDonald , senior research...

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Social Media World Forum Europe - #DMWF #SMWF

Social and Digital Marketing Conference:�#SMWF Europe, Vinopolis, 8th - 9th June 2015

#SMWF Europe is the premier event for digital & social marketing professionals taking place in London's Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels.

With organisations now re-evaluating their effective use of big data;...

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Website: http://www.socialmedia-forum.com

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Small Business Reputation Management: 4 Tips to Monitor ...

Here's a small business reputation management checklist with tips on where to look, what to listen for and how to effectively respond.

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The first step to improving your online reputation is to make it a priority. As noted by Small Business Trends , it takes just a few online attacks or poor reviews to damage your reputation. But if you put in the work to effectively...

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Public Relations Review - ScienceDirect.com

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Copyright © 2017 Elsevier Inc. All rights reserved

Public Relations Review

Volume 43, Issue 1, Pages 1-266 (March 2017)

 

Volume 43, Issue 1 - selected

pp. 1-266 (March 2017)

RIS (for EndNote, Reference Manager, ProCite)

 

 Entitled to full text

Special section on WPRF 2016; Guest...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis

8 Great Social Networking CMS | CMS Critic

By Kaya Ismail May 27, 2013 (Updated: September 20, 2015) Articles and Editorials

Global social media finally hit the 1 Billion user mark in 2012 - and there have been no signs of slowed growth since. As they compete, Facebook, Twitter, LinkedIn and many others are slowly but surely bringing social networking to every corner of the earth.

As a result of such exponential growth, the number of...

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Date: 2017-03-09 13:15:49
Website: https://www.cmscritic.com

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Why Reputational Risk Is a Strategic Risk - Risk ...

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Why Reputational Risk Is a Strategic Risk

In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...

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Website: http://deloitte.wsj.com

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Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

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11 Studies Prove Digital Marketing ROI | Rutgers Business ...

New media channels have more to prove.

Many companies believe there still isn't enough data to prove return on investment (ROI) in digital marketing.

However, according to Nielsen Ad Dynamics , companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics ).

What does this tell you...

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Date: 2017-03-09 21:45:32
Website: http://www.business.rutgers.edu

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International Marketing, Graduate Certificate | Online

The International Marketing graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today's highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships...

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Related topics : search and social media marketing for international business / search engine marketing social media / media marketing intern / social marketing online course / marketing international

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Date: 2017-03-10 08:27:27
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Five social engineering scams employees still fall for ...

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Email a friend

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Ransomware roundtable: Is this the new spam?

You've trained them. You've deployed simulated phishing tests. You've reminded your employees countless times with posters and...

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Online Marketing Resources, Marketing Strategies - Market ...

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Tune In to the Voice of the Competitor

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In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the...

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Website: marketingprofs.com

Related topics : using social media as a market research tool / advantages of using social media for market research / using social media to conduct market research / using social media for marketing research / social media market research tool

Digital Marketing Company – Topranker.net

DIGITAL MARKETING COMPANY

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Being a top notch digital marketing company in Ahmedabad, India, our web promotion service portfolio is quite broader, keeping in mind the present requirements of business promotions to reach the target audience. Search engine optimization is the prominent requirement for any online business to improve the visibility of the website on search engines and that is our...

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Website: http://www.topranker.in

Related topics : top social media marketing companies in india / social media sites for business promotion / social media branding for business / new social media sites like facebook / social media sites like facebook

How to Write a Marketing Resume Hiring Managers Will ...

August 12, 2016 // 8:00 AM

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2017 Templates + Samples]

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It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow...

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Website: https://blog.hubspot.com

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Courses - University of Greenwich

The analysis of online media with NodeXL

Registration for all workshops is now closed.

Instructors: Francesca Rossi, Dr Guido Conaldi

The workshop will provide the necessary tools for retrieving information from the Web and from the most popular social media, visualizing and analyzing networks using a hands-on approach.

Participants will learn how to retrieve and visualize social network data...

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Website: https://showtime.gre.ac.uk

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Executive Certificate in Digital and Social Media Marketing

Executive Certificate in Digital and Social Media Marketing

Programme Objectives

Upon successful completion of this programme, students are expected to be able to:

assess and adopt different digital marketing channels such as email marketing, online PR, search engine marketing and mobile marketing as appropriate;

develop digital marketing plans for organizations;

utilize the latest digital media...

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Website: http://www.polyu.edu.hk

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Date: 2017-03-01 10:09:05
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Marketing Trends for 2014 and into 2015 - Smart Insights ...

So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.

But, I would like...

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Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing