IAB Unveils “Social Media Buyer’s Guide,” Primer For ...

The Interactive Advertising Bureau (IAB) has announced the release of the industry's first-ever "Social Media Buyer's Guide," a resource that guides marketers and agencies through the social media advertising buying process.

The "Social Media Buyer's Guide" offers marketers and agencies a handbook that explains how to buy social media advertising. 

The IAB Social Media Buyer's Guide:

Details the...

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