Website: http://thethrivingsmallbusiness.com
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2 selected articles
Public Relations Strategy: Why Your Organization Needs One
Every organization should have an interest in public relations. The ability to maintain a positive public image is critical to achieving corporate objectives.
What is public relations? According to Wikipedia, the definition of public relations is "a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or...
Related topics : social marketing public relations / social media public relations / marketing communications media planning / why a good corporate reputation is important to your organization / what's in a name reputation building and corporate strategy
ethics and integrity - The Thriving Small Business
The success of an organization is built off of the trust of customers, employees and the general public.
The best way to gain that trust is to demonstrate ethics and integrity in business practices.
Not because of legal requirements - but because it is the right thing to do.
A great example is the infamous Enron Collapse and Bernie Madoff Ponzi scheme stories. Thousands of employees and investors...
Related topics : business reputation management services / why a good corporate reputation is important to your organization
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