ConvergeConsulting
Rank: 969 / 4486
3 selected videos
Social Media for Higher Education
Social media is now the most popular online activity, accounting for 27% of time consumers spend on the internet, and 85% of fans of brands on Facebook recommend brands to others. Your prospective students are on social media so its essential that you are too.
Every school uses social media in some form but does your institution have a specific strategy in place with definitive goals?
In this free one-hour webinar, we'll discuss:
Why social media is essential in higher ed
How to develop a...
Related topics : social media strategy definition / social media education in schools / social media plan definition / social media tracking
Social Media Dashboard
If you partake in any social media activity for your institution, you should be monitoring the results of this activity to help justify the time spent creating and curating your posts. This dashboard will help inform what your user base looks like and what those users are doing once they are on the site. Tying your goal conversions to social activity is extremely helpful in proving ROI.
Related topics : monitoring social media activity / social media dashboard / social media help / social media sites
#FAC | Tracking Social Media with Google Analytics
In this episode of Friday After Class, #FAC, Becky Vardaman explains why and how to track social media with Google Analytics.
Related topics : social media tracking / social media analytics
3 Resources