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Social media and the consumer | Ping Webzine

Companies and brands are taking their marketing online and into our social media newsfeeds. How does this impact on the consumer? Is this free promotion worth the risk of instant criticism in such an open online forum?

Natalie Shoebridge reports.

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Related topics : social media online marketing / social media marketing companies / marketing through social media / social media branding

The effect of social media on the Australian tourism industry | Ping Webzine

Social medias' effect on the tourism industry hasn't been as bad as you think. Despite the growth in travel websites and the ease of sharing travel information via social media, travel agents are as popular as ever in Australia. Ashley Di Terlizzi reports.

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Related topics : travel industry social media / social media websites / social media report

The effect of social media on the Australian tourism industry

Despite the growth in travel websites and the ease of sharing travel information via social media, travel agents are as popular as ever in Australia. But this trend may not last for long.

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Related topics : travel industry social media trends / social media information

Social media a new type of travel agent | Ping Webzine

Social media is revolutionising the way tourists' travelling decisions and may be replacing traditional travel intermediaries, Tiffany Wang reports.

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Related topics : social media travel / social media report