Cision North America
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15 selected videos
Enterprise Level Social Media Strategy
Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrated with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions.
Rebecca Lieb, strategic advisor, research analyst, keynote speaker, author, and columnist will take a deep dive into how enterprise-level businesses are planning for – and organizing for –...
Related topics : enterprise social media strategy / social media marketing strategy / social media marketing plan / social media marketing services / social media for market research
Team Up With Social Influencers
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by...
Related topics : social media audience engagement / social media branding
Cision Previews the Future of Media: Radical Integration Webinar
COO & President of Cision Peter Granat previews the Future of Media: Radical Integration webinar, which offers 60 minutes of industry insight by 30 though-leaders across the PR, marketing and social media space. Hear one of the speakers, Jeff Espositio of Vistaprint discuss how social media has changed our ability to generate earned media.
Related topics : cision social media webinar / pr social media speaker / social media changed marketing / social media integration / marketing through social media
Measuring Social Success
Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And don't get bogged down in the social terminology - translate it to the language of your executives.
Joe Pulizzi, Founder of the Content Marketing Institute
Andrew Grill, Global...
Related topics : measuring social media success / social marketing success / social media marketing industry
Cision Blue Key
UNHCR established The Blue Key Campaign, a charitable effort intended to inspire the public to "unlock the door" to a better future for the more than 43 million displaced people worldwide.
Through social media marketing, the Campaign is increasing awareness and raising financial support for the UNHCR, the organization safeguarding the rights and well-being of displaced people around the world. At Cision, we are hoping you can help us leverage the power of social media, by encouraging you to...
Related topics : social media marketing campaign / marketing through social media
Media’s Role in Social Media
The line between social and traditional media is blurring. News organizations and reporters are adapting and relying more and more on social. media. Watch KSA President Kathy Schaeffer on this episode of Cision’s Content Conversations Featuring Jay Baer.
Related topics : traditional news media and social media / social media report / social media content
Public Relations: Social Media & Pitching
Cision invited a panel of journalists to discuss their relationship with public relations. Here, they talk about social media pitching with moderator Shonali Burke.
For more insight, download our PR Resource Kit from a previous Behind the Story panel: http://bit.ly/1gdocZK
Further data on Journalism and Social Media can be reviewed in Cision's Social Journalism Study: http://bit.ly/18ph07S
Related topics : social media public relations / social media pr
Cision- Jay Krall and the 2011 IABC Innovation in Corporate Communication & Social Media Summit
Jay Krall, Business Development Manager for Cision, will speak at the 2011 IABC Innovation in Corporate Communication & Social Media Summit, St. Paul on April 15, 2011. He'll discuss social media measurement, patterns of engagement, share of voice and developing relationships with influencers. He'll also discuss the differences between impresssion-focused measurement and engagement-focused metrics. Want to hear more from Jay? Visit blog.us.cision.com to see more of Jay's and other Cision...
Related topics : iabc social media / social media measurement / social media in business / social media engagement / manage social media
What is Content Marketing?
SVP of Digital Content Heidi Sullivan explains content marketing and its benefits during Social Media Week Chicago.
For more insight on content marketing, read our tip sheet, 10 Tips for Creating Great Content: http://bit.ly/HFmCAk
To get your blog posts, stories and multimedia in front of the right audience, try Cision's Content Marketing Suite: http://bit.ly/1bSAS26
Related topics : benefits of social media marketing / social media content / digital media marketing
The LA Times’ Strongest Social Media Channels
Editors at the LA Times talked about the strongest social media channels for receiving news stories at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. Film Editor, Marc Bernardin says “Historically, Facebook is the engine that makes the train go ‘choo-choo’, because for whatever reason, that algorithm drives more engagement.” Learn more: bit.ly/28XZID9
Related topics : social media news / cision social media