O'Reilly
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9 selected videos
O'Reilly Webcast: Twitter for Marketing & PR
There's a lot of buzz around Twitter, but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This free webcast discusses the basics of...
Related topics : free social media tools for business / social media marketing twitter
O'Reilly Webcast: Information Security and Social Networks
Social networks are an information security game changer, and enterprises and their management are struggling to understand and deal with the security risks of social networks.
Traditional information security protected your corporate IT perimeter. But that won't help in the web 2.0 era of social networks, as effective security for social networking require a security focus shift from infrastructure protection to data protection.
This webcast details the significant security and privacy...
Related topics : social network information
O'Reilly Webcast Preview: Creating Your Social Media Policy
This is a 9-minute preview of the full webcast. The Social Web is about communities, collaboration, peer production and user-generated content: where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development is driven by customers. As digital natives--those who have grown up with the Internet--flood the workplace, your employees will expect to be part of the Social Web and they'll have a lot to contribute.
How...
Related topics : benefits of social media in the workplace
Acquia Launch Pad Presentation at Web 2.0 Expo SF 2008
Web 2.0 is easy. Just buy a new CMS, a blogging platform, a wiki system, some forum software, a social networking engine and connect it all. OR YOU COULD USE DRUPAL, the open source social publishing system everyone is talking about.
Related topics : social network open source engine
O'Reilly Webcast: Social Media for Publishers
Chris Brogan shares strategies and tactics for putting the web's most popular social media tools to work in ways that will make a difference. Positioned "for publishers," the advice given in this webcast will actually benefit any organization that has an online presence. This is part of the O'Reilly Tools of Change for Publishing (TOC) series of webcasts.
Related topics : social media publisher / social media strategy
Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape - Web 2.0 Expo NY
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Building Personal Brand Within the Social Media Landscape.
Note: This presentation contains adult language.
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Related topics : social media brand building / social media branding
Web 2.0 Expo NY 09: Danah Boyd, "Streams of Content, Limited Attention:
"Streams of Content, Limited Attention: The Flow of Information through Social Media" , Danah Boyd (Microsoft Research)
Related topics : danah boyd social media
TOC 2010: Tim O'Reilly, "The Future of Digital Distribution and Ebook Marketing"
Tim O'Reilly (O'Reilly Media, Inc.),
"The Future of Digital Distribution and Ebook Marketing"
Mark Glaser on the effect of social media on consumer news consumption and media outlet reporting
Mark Glaser interviewed at TOC NY 2013.
Related topics : social media news / social media consumption / social media report
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