CoolCalifornia Challenge
Rank: 4108 / 4486
5 selected videos
CoolCalifornia Challenge Workshop, Part 4: Community-based Social Marketing
Workshop on Community-based Social Marketing, conducted by Chris Jones of UC Berkeley and the CoolCalifornia Challenge, a statewide competition between 8 California cities to reduce the energy consumption and carbon footprints of residents.
In this second video in the workshop series, Chris presents a brief overview of Community-based Social Marketing
Related topics : community based social marketing
CoolCalifornia Challenge Workshop, Part 3: Creating Enabling Environments with Rewards
Workshop on Community-based Social Marketing, conducted by Chris Jones of UC Berkeley and the CoolCalifornia Challenge, a statewide competition between 8 California cities to reduce the energy consumption and carbon footprints of residents.
In this third video in the workshop series, Chris presents how to create enabling environments that set participants up for success, and provide them with rewards, feedback and other incentives for accomplishing their goals.
Related topics : community based social marketing
CoolCalifornia Challenge Workshop, Part 1: Behavior Change Theory and Commitments
Workshop on Community-based Social Marketing, conducted by Chris Jones of UC Berkeley and the CoolCalifornia Challenge, a statewide competition between 8 California cities to reduce the energy consumption and carbon footprints of residents.
In this first video in the workshop series, Chris provides an outline of a basic theory of behavior change and introduces the first CBSM tool, commitments, using examples from real world programs and experiments.
Related topics : community based social marketing
CoolCalifornia Challenge Workshop, Part 2: Persuasive Messaging and Segmentation
Workshop on Community-based Social Marketing, conducted by Chris Jones of UC Berkeley and the CoolCalifornia Challenge, a statewide competition between 8 California cities to reduce the energy consumption and carbon footprints of residents.
In this second video in the workshop series, Chris presents popular techniques of persuasive messaging and population segmentation.
Related topics : community based social marketing
CoolCalifornia City Challenge Sustainability Workshop #2: CBSM & Persuasive Messaging
CoolCalifornia City Challenge Sustainability Workshop #2: Community Based Social Marketing & Persuasive Messaging
Related topics : community based social marketing
5 Resources