Partnered
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2 selected videos
What Yo Means For Digital Marketers - A Partnered In Depth Report (8.25.2014)
Yo is Silicon Valley's most debated app. 1.5m dollars raised. 2.6m users and 88m Yos in 4 months. But all you can do is say..Yo?
In this in depth report, we look at what Yo means for brands and digital marketers, and why its focus on the push notification - the most valuable piece of digital media real estate - is hugely significant for that cohort.
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Related topics : digital media marketing meaning
Partnered Report: Viral Guru Joins Whisper, Ad Age Snubs Startups, and Beats Music (1.22.14)
It's the 20th episode of the Partnered Report, and we're only getting started! This week we take a look at viral guru Neetzan Zimmerman's decision to leave Gawker and join anonymous social media site, Whisper. Also on the report, our take on Ad Age's recently released 40 Under 40, which features a surprising lack of game-changing startup leaders. Last, will Beats Music, with its venture capital backing and pre-existing brand equity, have what it takes to dominate the world of music discovery?...
Related topics : ad age social media
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