STATS Insights

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2 selected videos

Sports Data for Social Marketing: Part 1

Bloomberg Sports hosted a session at Social Media Week London on Thursday 26th September 2013.

The session focused on Sports Data and Social Marketing, with particular focus on how brands leverage the use of sports data as a vehicle for fan engagement.

Panel included:

- Bill Squadron | President | Bloomberg Sports

- Simon Banoub | Director of Marketing | Opta

- David Gibbs | Director | Sky Sports Digital Media

- David Orman | Vice President | Kwamecorp Ventures

- Richard Ayers | CEO |...

Related topics : sports and social media marketing

Behind the Numbers: Sabermetrics, Social Media & The Impact on Fandom

voir la vidéo

Dave Cameron of Ussmariner.com and fangraphs.com joins Bloomberg Sports Rob Shaw and Wayne Parillo to talk the modern day fan experience. Topics include super 2 status, sabermetrics hitting the main stream, and how new media such as social media and twitter changes the way he is Mariner's fan. Plus some good old fashioned stories and thoughts on Jose Bautista, the Cardinals, and Charlie Blackman.