Vaughn Highfield
Rank: 3679 / 4486
3 selected videos
Social media & web 2.0: Transforming your marketing strategy
Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments
Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty.
Lisa Middleton, Director of Marketing and Audience Development at the Stratford Shakespeare Fetsival, presented a case study on...
Related topics : social media marketing strategies
How to integrate social media within a wider CRM strategy - Tom Scott, BSkyB
www.terrapinn.com/customerfestival
Tom Scott from BSkyB talks about how to integrate social media within a wider CRM strategy at the Customer Festival 2012. His presentation includes:
- How does social media fit in with existing CRM channels?
- How does social differ as a channel?
- How should social be incorporated within CRM strategy?
Find out more about being a part of Loyalty World 2013 (part of the Customer Festival) www.terrapinn.com/customerfestival
Related topics : social media strategy
Nestle : Unleashing the power of social media to create Super Fans
Want to know how to create Super Fans through Social Media?
Hear the insights of Avinash Ratta, Regional Head of Marketing - Middle East, Turkey, North and South Africa, of Cereal Partners Worldwide (Nestle S.A. and General Mills JV)
Related topics : social media power
3 Resources