The Quint

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The Quint| FB Live: Barkha Dutt Inside BJP’s Social Media War Room in Lucknow

Barkha Dutt takes you to the BJP’s IT Cell in Lucknow to discuss how the party’s IT Cell Head in Uttar Pradesh, Sanjay Rai, and his team are fighting the social media war this election season. What’s their overarching strategy for reaching social media-savvy voters?

Catch the highlights of the Facebook LIVE here:

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The Quint: On The Road With Barkha: Inside UP BJP’S IT-War Room

Riding on the Coat-tails of new-age technology, the Bharatiya Janata Party’s Uttar Pradesh unit has launched an fierce electoral war across varying social media platforms. On The Road With Barkha Dutt takes you deep inside this complex network, to find out whether cutting-edge social media tools can replace the on-ground political tu-tu main-main.

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Music: Big Bang Fuzz

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The Quint: Barkha Tunes in From SP's War Room

On The Road with Barkha Dutt as she tunes in from SP's social media war room, and lyricist Manoj Yadav of 'Raees' fame supplies the tunes.

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Related topics : social media war room