WorldSocialMarketing
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4 selected videos
Professor Philip Kotler
Professor Philip Kotler - Kotler Marketing Group Inc.
The Larger Context for Social Marketing
Social marketing is one of six social change strategies. To be maximally effective, social marketers must work with other social change strategies. As
two examples, social marketers must tie their work to new technologies that become available and also tie their work to current and emerging
social movements. The addition of upstream and mid-stream social marketing thinking is enriching the power of...
Related topics : social marketing strategies examples
The Big Debate
Chair: Michael Briggs - Ogilvy Public Relations
Speaking for "marketing" -
Nancy Lee - Social Marketing Services Inc., USA
Jim Mintz - The Centre of Excellence for Public Sector Marketing (CEPSM), Canada
Speaking for "the social" -
Dr. Craig Lefebvre - Chief Maven, socialShifting
Dr. Christine Domegan - B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway
Related topics : national social marketing centre for excellence
Katharina Simioni
Katharina Simioni - Chief of Marketing, Health Canada
Health Canada: Improving the Health of Canadians for 40 Years
Health Canada has a long history of successful social marketing in Canada. Starting in the early 1980s with the original anti-tobacco, anti-drug
efforts, the department has continually pushed for new approaches to affect behaviour change. Decreasing government resources has necessitated
partnerships with other sectors to reach mutually beneficial goals. Whether tackling obesity,...
Related topics : social marketing health canada
Andrea Donlan
Andrea Donlan - President and CEO, Manifest Communications Inc.
Jim Diorio - Chief Idea Officer, Manifest Communications Inc.
4 X 40: The very best work by decade
40 years after Kotler and Zaltman introduced "social marketing", Canada's Manifest Communications brings you the best of the best of the best:
four international, must-see social marketing campaigns from the 1970's through today. Your hosts will dissect the campaigns' success, and equip
you with key learnings that will help your own...
Related topics : successful social marketing campaigns
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