DardenMBA

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2 selected videos

Darden-UVA "Women in Technology" Panel

The purpose of this event was to bring recognition to a relatively invisible but important population in technology entrepreneurship. The women on this panel represent different styles of engagement with social media technologies. They are also great examples of the new business strategies that social media technologies have enabled. Panlelist for this event were Sonya Donaldson, Editor-At-Large for Technology, Black Enterprise Magazine, Adrienne Graham, Founder and CEO of Empower ME!...

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Related topics : social media strategy example / social media engagement

The Marketing Mix with Shawn Lawson Cummings

In "The Marketing Mix", Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Shawn Lawson Cummings, Darden MBA Class of 1991 and Senior Vice President of International Licensing Operations at United Media.

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Related topics : marketing mix