Scott Scowcroft
Rank: 321 / 4486
14 selected videos
Quote Note 2 - Healthcare Social Media Policies - Risk Management
Your Social Media Policy is the cornerstone of Risk Management area in terms of dealing with social media. It's really useless if no one see it and knows where it is.
You don't want it to be a "gotcha" when you pull it out and hit your employees over the head when they mess up.
You really want it to be a risk management tool for you and your employees.
Educate during employee orientation and yearly compliance training, especially so those in the 18 to 30 years old set don't post something...
Related topics : social media participation policy / social media management tools / manage social media / social media education programs / social media social
Quote Note 9 - Healthcare Social Media Policies - Risk for Not Adopting Social Media
Who's having babies right now? It's the 18-30 demographic and social media is where they live.
Mayo's risk is zero if stops using social media, but not so for small independent pediatric practice not engaging in social media.
One new mom said, "How do you expect us to take you seriously in 2012 if your practice doesn't have a Facebook page?"
It doesn't make it right, but it makes it real.
To view the entire program, "Policies for Healthy Social Participation" (44:14): http://bit.ly/XUJos3
Related topics : social media participation policy / social media engagement
Quote Note 14- Healthcare Social Media Policies - Enforcement and Education
Like email, use of social media for work purposes only is hard to enforce.
So, communicate your social media policy extensively and not just once.
Do it on a regular basis, similar to compliance training when you're in a healthcare system.
Have fun with it. Educate about a policy or a particular nuance in an entertaining way so people will pay attention.
To view the entire program, "Policies for Healthy Social Participation" (44:14): http://bit.ly/XUJos3
Related topics : social media participation policy
Quote Note 12 - Healthcare Social Media Policies - Mayo Clinic hosts list of Social Media Policies
Mayo's Center for Social media is a great place to crowdsource, network and understand the uses of social media.
For example, Mayo hosts Ed Bennett's healthcare policy list.
To view the entire program, "Policies for Healthy Social Participation" (44:14): http://bit.ly/XUJos3
Related topics : social media policy examples / social networking policy / social media media
Quote Note 18 - Healthcare Social Media Policies - Let employees participate
"One way to bridge the gap, and to let people who want to get involved, is to involve them at the very beginning in developing policies, and to communicate those policies to the broader organization so the policies are not coming out just from an executive committee.
Include line employees who are doing different sorts of things for the institution, who are familiar with the use of social media and bring something to the table both in terms of how to use it and also are able to communicate it...
Related topics : social media participation policy
Quote Note 16 - Healthcare Social Media Policies - Employee's online views
Your social media policies can identify who is authorized to speak on behalf of your institution.
Encourage everybody else to make it clear their online views are their own.
You can't force employees to hide that they work for your institution, nor can you prohibit them from talking about your institution.
"You can guide, you can monitor, you can educate but you can't prohibit."
To view the entire program, "Policies for Healthy Social Participation" (44:14): http://bit.ly/XUJos3
Related topics : social media participation policy
Quote Note 15 - Healthcare Social Media Policies - Policies and NLRB
In drafting and enforcing your social media policy, you have to pay close attention to the law from the National Labor Regulation Board.
Employees have an absolute right to discuss wages, hours and working conditions.
You can monitor, but there are limits. You can't for example require employees to friend you.
To view the entire program, "Policies for Healthy Social Participation" (44:14): http://bit.ly/XUJos3
Related topics : social media participation policy
Search rankings study - G+ Most Powerful Platform Ever 14 of 18
Joshua Berg: Google plus is the most powerful social media platform ever whether directly or indirectly for relevant social signals and SEO.. Google Plus is built by Google, Google built and understands its back end.
-------------------------------
This excerpt is from The Stone Temple's 9-19-13 HOA about its study "Direct Measurement of Google Plus Impact on Search Rankings" http://www.stonetemple.com/blog/.
HOA host +Eric Enge is joined by +Mark Traphagen, +Pete Meyers., +Joshua Berg , ...
Online Reputation Management for Doctors -- Highlights
15 minute highlights taken from this excellent webinar on online reputation management for doctors and healthcare providers. ReachLocal's Director of Marketing presents 10 tips for managing and improving your online reputation including how to respond to negative reviews.
Full webinar: (46:30) http://bit.ly/13pTwuF
ReachLocal: http://healthcare.reachlocal.com/
Related topics : online reputation management for doctors / online reputation management reviews / reputation management online / improve your online reputation / reputation management tips
Quote Note 4 - Healthcare Social Media Policies - Hot Buttons
We created two policies, one for internal use and the other for the public.
The policy for public use set out often we would access each channel, the public's service level agreement, and how we would mitigate issues.
To view the entire program, "Policies for Healthy Social Participation" (44:14): http://bit.ly/XUJos3
Related topics : internal social media policy