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Professor Galloway Called It: LinkedIn Acquired
Microsoft announced the acquisition of Linkedin this week for $26.2 billion. L2 Founder Scott Galloway had predicted the rise in Linkedin’s worth on Bloomberg, calling it the most undervalued social network. Unlike other social media companies like Facebook, Linkedin has three sources of revenue- advertising, premium subscriptions, recruiting tools. It is active in 200+ countries and used by more than a third of global professionals.
Related topics : social media advertising companies / social media network
L2 Digital IQ - Japan and Korea Luxury 2015
The 2015 Digital IQ Index®: Japan & Korea Luxury assesses the digital performance of 70 Luxury brands in Japan and 68 Luxury brands in Korea spanning two product categories: Fashion and Watches & Jewelry. As luxury brands wrestle with cooling sales in China, two regional players show signs of continuing strength: Japan and South Korea. While Korea boasts the fastest Internet connectivity speeds worldwide and the highest social media penetration rates in East Asia, luxury brands have failed to...
Related topics : luxury brand social media marketing
Scott Galloway: Amazon Drops the Green Flag
Scott Galloway presents the week's biggest winners and losers in digital:
Winner: Amazon shareholders. The e-tailer's new grocery stores confirm our predictions that the company would open brick-and-mortar locations in its ambitious bid to dominate retail.
Winner: Stripe, the world's second-largest digital payments company. Half of Americans have used it to make a purchase in the past year, although most probably don't know it exists.
Loser: Newspapers. Social media ad spend will surpass...
Related topics : social media ad spend
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