INFORMS
Rank: 3086 / 4486
3 selected videos
Applying Social Media Understanding to a Structured Marketing Data Environment
Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World
Presented by Theresa Kushner, Cisco Systems
2012 Analytics Conference Huntington Beach
"Analytics Process" Presentations
During this presentation, you'll learn how a leading internet company employs
listening not only in marketing, but in services and other product development
functions, how marketing analytics is applied to help challenge the status quo in a demand driven...
Related topics : internet social media marketing services / social media marketing companies
The Impact of Integrating an Online Community with a Social Network Platform
We assess how the integration of an online community with a social network platform impacts the vibrancy of that community in terms of new member recruitment and relational tie formation.
Poster number: 113
Related topics : social and networking community
Credit Scoring with Social Network Data
A number of companies are experimenting with the use of social network data in credit scoring. This paper provides an analytical foundation to explain the economic rationale behind this practice, and how its emergence might affect the formation of social ties among customers.
SESSION 1B, Paper #1
Related topics : social network data
3 Resources