Institute of Practitioners in Advertising

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3 selected videos

#IPASocialWorks - Identifying good practice in social media effectiveness and measurement

The project is part of the #IPASocialWorks initiative, bringing together the IPA, The Marketing Society and MRS - with sponsorship from Facebook, LinkedIn and Twitter - to identify good practice in social media effectiveness and measurement.

Ways to get involved

Submit your case studies. We are looking for case studies that illustrate best practice in social media and its measurement. http://www.ipa.co.uk/page/ipa-social-works-cases

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Related topics : b to b social media case study / social media marketing best practices

#IPASocialWorks. Identifying good practice in social media effectiveness and measurement.

The project is part of the #IPASocialWorks initiative, bringing together the IPA, The Marketing Society and MRS - with sponsorship from Facebook, LinkedIn and Twitter - to identify good practice in social media effectiveness and measurement.

Ways to get involved

Submit your case studies. We are looking for case studies that illustrate best practice in social media and its measurement. http://www.ipa.co.uk/page/ipa-social-works-cases

View more

Related topics : b to b social media case study / social media marketing best practices

Agility AdaptLab 1 - Stephen Maher runs through #IPASocialWorks social media case studies

#IPASocialWorks chairperson Stephen Maher runs through the robust social media ROI measurement case studies that have been whittled down from around 130 submissions so far from clients at Altitude in London on 7th May 2014.

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Related topics : social media roi case study