All Social Media Sites are Not Created Equal, Marlene Towns, Georgetown

Marlene Towns, Professor of Marketing at Georgetown University's McDonough School of Business

Marketers tend to lean on the two most well-known and widely used social media sites -- Facebook and Twitter. Our research shows that the two major sites appear to be used in some systematically different ways. Given marketers' frequent use of one, undifferentiated social media strategy that shares content across social media platforms, the current findings speak to the need for separate strategies...

View more

Related topics : using social media for marketing research / social media content / marketing through social media