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2 selected videos
The Promise Of Social Media Analytics
Social media has enabled consumer word of mouth to evolve from relatively isolated groups to mass audiences that are now larger than many traditional media audiences. The resulting mass volume of social message data is being captured by corporations in an effort to identify what consumers are saying about their brands. This presentation will take you inside the world of big data and the strategies used by corporations to capture, analyze, and interpret the consumer messages collected across...
Related topics : social media analytics / social media relations
Developing a Communication Plan: Social Networking, Websites and Emergencies
Villanova's ICMA Student Chapter and the Department of Public Administration Presentation: Developing a Communication Plan: Social Networking, Websites and Emergencies. Featured Panelists: Mr. Paul Leonard, Township Manager, Upper Dublin Township, PA; Mr. Tom Gailey, President, Gailey-Murray Communications; Mr. Larry Bak, Deputy Emergency Management Coordinator, Delaware County, PA;
Moderator: Craig M. Wheeland, Ph.D., Professor, MPA
Related topics : social networking website developers / social networking websites
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